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Senior Manager, Field Marketing, Australia, New Zealand & Pacific Islands (Anzp)

Private Company - Sydney, NSW

Any Industry
Source: uWorkin


Posting Date Jun 07, 2021 Job Number 21057135 Job Category Sales & Marketing Location Sydney Area Office, Sheraton Grand Sydney Hyde Park, Sydney, NEW SOUTH WALES, Australia VIEW ON MAP Brand Corporate Schedule Full-Time Relocation? N Position Type Management Located Remotely? N Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?  JOB SUMMARY Marriott International is seeking a Sr Manager, Field Marketing to join the newly established Field Marketing Services function within the Australia, New Zealand and Pacific Islands (ANZP) above property marketing team. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company. The Sr Manager, Field Marketing supports hotels in generating profitable revenue to increase RevPAR, market share, and brand awareness by fully leveraging marketing programs at the property and market level, and by ensuring that marketing efforts are effectively directed to the consumer. The Manger, Field Marketing will support each hotel’s Director of Sales and Marketing/Director of Marketing efforts to understand and apply consumer insights into hotel marketing plans and deliverables, confirm that marketing activities are aligned with the hotel’s business plan and need times, maximize efficiency of hotel marketing spend, and develop co-op campaigns. This position will also closely support the Area Director of Marketing (ADM) to ensure that the company vision is applied in Australia, New Zealand and Pacific Islands as well as to ensure that property programming is aligned with brand standards, brand voice and fully utilizes all available tools and resources. Key accountability areas include: (1) developing and implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives (2) developing strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market (3) executing and ensuring pull through of regional/Brand marketing programs, suggesting and deploying right channels and platforms (4) training up area marcoms (5) providing communications guidance to property teams, including overall marketing strategy, crisis management plus other media activities CANDIDATE PROFILE Education and Experience Bachelor’s degree in marketing preferred 6 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred) 1-3 years digital marketing experience, including search engines and digital advertising optimization tactics (keyword Strong knowledge of Australian media landscape Experience leading a team Experience in corporate marketing communications, advertising agency, or e-marketing agency Desired experience working in an above property or ‘cluster’ hotel marketing role Skills and Competencies Commercially minded with strong business acumen Creative thinker with ability to connect creativity to business outcomes Analytical nature – can interpret data into meaningful insights and actions Demonstrated ability to develop and implement successful marketing strategies for individual properties to maintain and grow business of hotels Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications) and preference in proficiency with advanced software programs, such as Photoshop and InDesign Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. Area Teams, GMs, Sales and Revenue Leaders, media representatives) and external agencies Ability to work autonomously and as part of a team regularly communicating project status Strong problem solving and decision-making skills Able to effectively prioritize multiple tasks for multiple stakeholders Strong customer service orientation; takes initiative, anticipates needs Excellent planning skills High attention to detail Advanced English writing capability Capable of listening and counseling stakeholders on best approach, including what non-value added efforts to drop Experience in a matrix organization and understand how to apply and leverage corporate marketing programs, platforms, and tools CORE WORK ACTIVITIES Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels Support ADOM in developing & executing overall strategic PR, Brand & Destination marketing plan for the Area as a whole Provide overall marketing strategic guidance for participating hotels. Review and collaborate on marketing elements of hotel business plans. Understand and apply regional consumer insights into hotel business plan. Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence. With ADOM, ensure Area activation of Brand initiatives. Develop and execute integrated marketing campaigns (e.g. print, radio, display ads, email, hotel website), using best practices and in alignment with Continent Brand Team and Area Digital counterpart for online initiatives. Incorporate global brand marketing objectives into the hotel plans, when appropriate (i.e. brand voice, participation in any required global brand marketing activities). Ensure corporate, and/or regional/Area marketing programs are pulled through at the property level. Support deployment of new marketing and initiatives. Provide Brand and Photography immersions to hotel teams in partnership with Continent Brand leader Ensure and supervise content quality of hotel sales promotional aids, tools and merchandising items. Work with ADOM to provide guidance on pre-opening marketing budget for new builds/conversions. Work with Area Teams, Field Marketing Executive and MDS to recommend marketing channels and story angles for the Area. Manage overall Marketing Budget for the Area. (Area / destination) Provide a report out of Area Marketing initiatives on a regular basis. Loyalty Partnership Support ADOM on activation of Marriott Bonvoy Moments and events to build brand recognition in the market. Support hotels with loyalty strategy and local pull through / activation of Marriott Bonvoy Moments and events. Ensure all partnership marketing campaigns and event expenditures are negotiated to the best possible price and are cost effective for all hotels. Orchestrate with ADM, hotel General Managers & Directors of Sales & Marketing/Marcoms on marketing program details, update hotels on the status of programs ensuring follow-through and property “buy in” on customer service needs. Monthly tracking, monitoring and evaluating respective partnership campaign performance and conduct P&L analysis on all executed campaigns. Drive F&B Marketing for the Area Support ADOM in identifying Marriott Bonvoy partnerships / events for the Area. Lead and develop Marriott Bonvoy Restaurants & Bars function within the marketing portfolio that will ensure better management of our customer database and of targeted marketing campaigns to the right customer segment. Support hotel MarComs to plan and formulate locally related promotions to increase brand awareness and foot fall to venues / restaurants. Support ADOM/ADOPs on activation of Area specific F&B campaigns. Ensure media awareness of overall F&B Marketing for the Area including crafting of unique story angles. Track, monitor and evaluate the performance of planned campaigns / events and conduct post-mortem analysis. Additional Key Contributions Act as a marketing subject matter expert for hotel teams including GMs, Marcoms, Sales Leaders and Revenue Leaders. Build and maintain close relationships with other continent-based marketing professionals. Collaborate with the ADOM to identify, negotiate and activate strategic partnership opportunities with aligned third parties Prepare briefs and liaise with agencies on above property marketing projects and campaigns Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements Source and negotiate influencer collaborations in support of above property marketing initiatives Assist with negotiation of regional and cluster media buys with key publications and media agencies Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable Manage the Field Marketing Executive, including prioritization of day-to-day workload and longer-term personal development Complete Measurement/Reporting: Maintain accurate and up-to-date area marketing initiative, tracking, and budget data/reports using project management system. Measure and report success of area /property marketing performance to stakeholders using relevant tools. Apply insights to future marketing activities. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.