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Planning Manager

Vodafone - North Sydney, NSW

Source: uWorkin


Two of Australia’s leading telecommunication companies, Vodafone Hutchison Australia and TPG, have come together to form TPG Telecom Limited. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. As the second largest telecommunications company listed on the ASX, TPG Telecom has a strong challenger spirit and a commitment to delivering the best services and products to our customers. We are driving competition and choice for businesses and consumers across Australia.

The role of a Planning Manager is to continually grow the health of the base, ultimately measured by retention, churn and inactivity improvements. Retention improvements are expected to be achieved by delivering contextualised and customised customer treatments. This includes leading detailed planning of initiatives and programs, leveraging data-driven insights, intelligent profiling techniques and systematic methods to drive effective and consistent personalised recommendations.

Key Responsibilities and Tasks

Strategy & Commercial

  • Input to the development of Pre-Paid personalisation and lifecycle strategy and roadmap
  • Develop strategy and planning to support commercial objectives, adopting a test and learn mindset.
  • Ownership of commercial KPIs related to your area such as Inactivity/Retention and or Pre to Post KPI’s
  • Working with internal stakeholders, providing weekly health metrics of defined KPI’s and diagnostics.
  • Lead commercial updates and work closely with segment/product marketing teams and finance team to identify and answer important commercial questions by exploring and examining data from multiple disparate sources, applying appropriate statistical techniques and developing behavioural hypothesis.
  • Identify profitable commercial experiments, based on sound analytics ensuring the results are accurate and adaptable for future campaigns.
  • Collaborate with TPG Analytics, Pricing and Finance functions to ensure commercial hypotheses and the data to prove/disprove, is sound and accurate.

Data-driven experiences

  • Lead the development of predictive customer analysis (specifically propensity modelling) for use in base management (i.e. outbound campaigns, inbound next best action and retention activity).
  • Define and direct input to CLM operations team to change adaptive models and direct changes to decision frameworks for inbound marketing and retention activity.
  • Lead a culture of efficiency, championing the use of VHA’s data visualisation tool, Qlik.
  • Collaborate on the evaluation of new modelling tools, and the collection of new data and the refinement of existing data sources (Data Warehouse, Digital, Aster, CNE, etc.), making recommendations to the capability manager.

Digital & Agile expertise

  • Lead the cross-functional agile squad to deliver new initiatives and optimisations to market
  • Lead strategic and governance forums.
  • Champion a digital first culture to drive improved customer experience and growth outcomes in digital and physical channels.
  • Identify through data, areas to optimise customer engagement strategies such as content adjustments, channel mix, and customer journey sequencing to improve customer engagement, customer experience or ROI.
  • Drive the digital personalisation of pre-paid lifecycle strategy and experiences and identify critical areas of digital experience improvements.

What We Need

  • Strong analytical bias, preferring to base decisions on data driven learning and creative in extracting meaningful data to support decisions.
  • Experience designing a branded customer experience, intentionally bringing the brand to life through the lifecycle experience.
  • Sound commercial acumen and ability to execute initiatives that deliver positive financial impacts.
  • Statistics experience, with at least 5 years’ experience working in the predictive analytics space, planning within Consulting firms or Telecommunications, Financial Services or Retail industry.
  • Analytics driven person with demonstrated record of using insights to improve customer experience and business outcomes by implementing and leading action plans to address.
  • Track record of successfully solving data driven problems based on hypothesis testing and learnings.
  • Demonstrated experience of prioritising according to business KPIs and budget.
  • Innovative character keen to think out of the box in a pragmatic and systematic approach.
  • Operational experience that includes working across a broad section of IT Services.
  • Strong background in Data-driven Marketing.

Benefits and Perks

  • Flexible hybrid way of working (from home and office).
  • ‘Stay Connected Mobile’ – Access to a free mobile plan.
  • ‘Stay Connected NBN’ – Access to a free NBN 100 plan.
  • ‘Your Leave’ - an additional 4 days of leave to be used whenever you like, each year.
  • Access to LinkedIn Learning and Vodafone Learning platforms.
  • Access to Corporate Partner Discounts.

We are committed to attracting, developing and retaining the best people by offering a flexible, diverse and inclusive workplace where hard work is truly rewarded. You will have access to fantastic benefits, including generous leave policies, leadership development programs and opportunities to grow your career. You’ll be faced with loads of variety where no two days are ever the same in a collaborative workspace that helps drive innovation.

Interested? We are excited to hear from you!