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Content Marketing Manager

Macquarie Group - Sydney, NSW

Source: uWorkin


Content Marketing Manager

Are you a content marketing specialist with superior writing skills and a passion for creating engaging, omni-channel marketing experiences for B2B and B2C customers? We are seeking an experienced Content Marketer to join our team in Macquarie’s Banking and Financial Services.

As an integral part of the content team, you will work with our channel marketing teams across Personal Banking, Business banking and Wealth Management to ideate and develop content plans that align to our overarching content, marketing and business strategies and play a crucial role in ensuring our messaging in market aligns to our brand strategy and customer value propositions. Your role will involve end-to-end project management of thought leadership programmes, from ideation through to execution and distribution – across a range of mediums including video, written and digital.

An editorial mindset, with an eye for a good story and relevant and timely content topics, is key to the success of this role. You will need superior writing and editing skills, with a high commercial awareness – and you’ll be just as confident writing compelling content in long form as you are in short form. You should possess exceptional grammar and proofreading skills, have strong attention to detail and demonstrated delivery skills across a range of media. A good understanding of distribution channels including social media is essential. An acute understanding of process and managing risk is also fundamental to this role.

On a day to day basis you will work closely with colleagues who are subject matter experts across creative design, performance marketing, digital and data analytics to optimise our approach to content to suit a variety of distribution channels and use cases. You will manage the work of external vendors and also collaborate with senior business stakeholders to ensure our content engages and inspires B2B and B2C audiences. This may involve designing content experiences that break down complex topics in interesting and relatable ways to articulate the value proposition of our products and services more clearly. You will be equally motivated by content creation, performance, and optimisation, with a core focus on data and turning the numbers into valuable learnings for future initiatives.

Preferred candidates will be strategic thinkers who have 5-8 years’ content marketing experience in both B2B and B2C environments, ideally in financial services or consulting. A tertiary qualification in journalism, media and communications, finance, business, economics or commerce is preferable, as you will be required to ideate and edit content on these topics for informed audiences. You will have a track record of being a strong team player with a proven ability to build deep collaborative relationships. A demonstrated ability to work to tight deadlines and manage comprehensive approvals processes is preferable.

If you are excited by a culture where you are not just able, but expected to influence outcomes, are curious, and can learn and adapt quickly, we would love to hear from you.

About Banking And Financial Services

Banking and Financial Services is Macquarie’s retail banking and financial services business, providing a diverse range of personal banking, wealth management, business banking and vehicle finance products and services to retail clients, advisers, brokers and business clients.

Our commitment to Diversity and Inclusion

The diversity of our people is one of our greatest strengths, and in combination with our inclusive environment, it enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of ‘empowering people to innovate and invest for a better future’ is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.

We are committed to providing a working environment that embraces and values diversity and inclusion. We encourage candidates to speak with a member of our recruitment team if you require adjustments to our recruitment process to support you, and the type of working arrangements that would help you thrive.

About Macquarie

A career at Macquarie means you’ll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world—whether it’s accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we’re empowering people to innovate and invest for a better future.

Our size and international presence means your work can take you anywhere—across business groups, disciplines, sectors and borders. With 16,300+ employees and offices in 31 markets around the world, we’re a truly global organisation.

You’ll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You’ll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you’ll have the opportunity to make a difference.

Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.

Find out more at www.macquarie.com/careers

Job no: BFS-957543
Work type: Permanent - Full time
Location: Sydney
Category: Mid-level, Marketing & Communications
Group: Banking and Financial Services
Division: BFS Marketing & Sales
Recruiter: Jodi Rutherford
Opening Date: 10/5/2021