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Crm Specialist

Entain - Brisbane Grove, NSW

Source: uWorkin


Your Key Responsibilities Will Include

As our CRM Specialist, you will be key in driving our brands customer value, loyalty and retention.

  • Work with world-class software & architecture to create seamless, integrated direct marketing campaigns
  • Utilise endless amounts of data to find & target key customer segments
  • Identify key campaign opportunities in customer behaviours & market trends
  • Drive efficiency in execution through finding scalable solutions for segmentation & message delivery
  • Analyse & optimise existing campaigns, continually finding new opportunities to test, learn, and ultimately, do things better
  • Create engaging, short form copy that resonates with Sport & Racing fans
  • Plan, build and execute sophisticated customer journeys via Salesforce Marketing Cloud, delivered across SMS, Push, Email, In-App Notifications & Social
About You

We’re looking for someone who has a true passion for CRM. This is an incredible opportunity for someone who loves data, prides themselves on understanding the customer, and wants to make a real impact to the bottom line through the campaigns they execute.

You have experience executing multi-channel direct marketing campaigns, and proven ability to create relevant, timely customer journeys that drive real results. You’re an avid problem solver and are ready to jump straight into a highly passionate, high performing team that thrive on the fast-paced, data-laden Sport & Racing industry.


& Experience We’re Looking For
  • 2+ years’ experience with Marketing Automation software, preferably Salesforce Marketing Cloud
  • Proven success in planning & executing successful direct marketing campaigns
  • High-level problem-solving skills
  • A keen interest in data
  • Ability to analyse, report & present campaign findings & results
  • An understanding of Sport & Racing (preferred but not essential)
  • Very high attention to detail
  • Exceptional written and verbal communication skills
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment. We are creating exciting and trusted experiences for our customers and revolutionising the gambling space as we go. We’re experts in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands - names such as Ladbrokes Australia, neds, Bookmaker.com.au, betstar, and many more.

Our growth and success have come from driving innovative and market leading betting experiences developed in-house by our exceptional team. With the attitude of a start-up but the support of a significant multi-national company, Entain is an exciting place to work!