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June

Digital Content & Marketing Specialist For Fashion Label

Who Invited Her - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

Digital Content & Marketing Specialist for fashion label

2 Day per week with the possibility to expand into full time


We are after a small agency or individual to promote the Calou label, possibly via influencers and appropriate media relations, including magazines, social media and articles with the goal of increasing online sales.

They would need to manage our social media accounts and liaise with any PR agencies including media marketing they are undertaking as well as the head office of Calou ( myself and Hugh Peachey ) for photography and images. On this level we would also want the agency/individual to help develop the marketing strategy short and long term.


Photography and video : Hugh Peachey photographer and director, also owner of Who Invited Her, will handle most photography and video campaigns.


Background 


We own a fashion store, whoinvitedher.com , it’s on Hastings st Noosa. In that store we have our own label, calou.com.au


Who Invited Her is considered to be one of …if not, the best fashion boutiques in Hastings st Noosa. Given this strip is one of the busiest and most popular shopping strips in Australia, this puts our store up there with one of the top boutiques in Australia.

Our Calou label is the best selling label in our store so we know people like it, now we just need to get it out there beyond the shop….. via online and possibly wholesale at other stores but that has yet to be decided.

As the label is doing so well in such a popular store we feel the potential to expand is limitless.


We are after a small agency or individual to promote the Calou label, possibly via influencers and appropriate media relations, including magazines, social media and articles with the goal of increasing online sales.

They would need to manage our social media accounts and liaise with any PR agencies including media marketing they are undertaking as well as the head office of Calou ( myself and Hugh) for photography and images. On this level we would also want the agency/individual to help develop the marketing strategy short and long term.


Photography and video : Hugh Peachey photographer and director, also owner of Who Invited Her, will handle most photography and video campaigns.


As we are a small business, budgets are tight so we were thinking 2 days per week to start. Due to budget, we are guessing this would be an individual rather than a marketing company but are happy to explore both.

This position could definitely expand into more hrs per week or even full time if the sales results justified the spend.


We are open to Melb or Syd based however, if Melb based there is the opportunity to work from our Northcote Studio on occasion if that suited



Applications : If interested please e-mail to shop@whoinvitedher.com with details on yourself and experience.


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