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June

Digital Analytics & Martech Specialist

Flybuys (Loyalty Pacific) - Melbourne, VIC

IT
Source: uWorkin

JOB DESCRIPTION

About Us

We’re known for being the country’s most popular rewards program, making the everyday worth more for millions of Aussies. But 26 years of success and growth doesn’t happen by keeping up the status quo.

All the things that make working at Flybuys different as usual – these aren't just values we talk about. They’re built into everything we do, every day.

Be part of a company that's always questioned the norm. A business that's well-established, but still expanding. With one eye on the horizon.

And together we can make every day different as usual.

Your Team

We've already built a pretty amazing team, but we're not looking for more of the same. Our day-to-day is made stronger when we surround ourselves with people who are different, like you.

We work really hard to build teams that support each other. It’s the kind of environment you’ll miss while you’re on holidays.

Your Role

There is no typical working week at Flybuys. But here are some of the things you might be working on, day-to-day;

Data Quality And Timeliness

  • Manage & maintain tagging and authentication that deliver identity management, reporting and segmentation across all Flybuys digital assets and supports the growth of Flybuys digital ID footprint.
  • Manage data load & segment on-boarding for DMP instance, ensuring all workflows have occurred and BAU campaigns are running as expected.
Analytics And Reporting
  • Provide regular reporting and SME support on identity management and the opportunities to drive addressable audience growth across DMP and external digital media channels ie: facebook, google, youtube etc.
  • Work closely with analytics to ensure relevant digital data is available in the required platform data warehouses.
  • Ensure data capture and transfer is in relevant and useable format for upstream analytics management.
  • Clearly articulate the customer insights & commercial opportunities of Flybuys digital assets.
  • Provide digital analytics SME support as required to product & marketing teams on campaign performance and optimisation opportunities.
Platform Management And Operation
  • Build new traits & segments from analytics traits and send to Audience Manager (or equivalent DMP) for destination mapping.
  • Liaise and manage relationship with Adobe tech team, working through any support issues related to the platforms, APIs or integrations and projects.
  • Set up any new destinations, integrations and workflows from a data 'out' perspective.
  • Provide SME support to Flybuys strategic initiatives (e.g. – 2P data partnerships, ITP readiness planning, road-map initiatives)
  • Scope requirements and liaise with technical team to support implementation of event capture on new and existing assets / features. Testing the new data points are captured back into digital analytics correctly for reporting.
Your Experience
  • Minimum 3 years experience optimising marketing technology solutions in a large & complex environment.
  • Experience working with Product Owners to identify insight needs, agreeing digital data sets and requirements for KPI monitoring & digital optimisation.
  • A basic understanding of java script and its relation to client-side data collection.
  • Implementation experience in at least one of the main martech stack pillars (SalesForce, Adobe, GMP, Oracle etc) Adobe or GMP preferred.
  • Good understanding JS objects and its relation with digital analytics.
  • Experience working closely and understanding the semantics of technology and data & analytics definitions between engineers, developers, data scientists/analysts and architects.
  • The ability to continuously stay abreast of the newest Martech & adtech changes and changing industry best practices and methods.
  • Demonstrated experience as a technical lead managing a DMP instance, managing segment on-boarding, data integrations and providing strategic support to the business and technical teams.
  • Demonstrated experience playing a support function in relation to digital analytics, troubleshooting complex issues and making recommendations for development.
We value ways of working that work for everyone, and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

So whether you’re an earlybird list maker, a night owl coder, a brainstorm chaser or a PowerPoint proof-reader, we want you to Be You, With Us.

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