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Head Of Marketing, Australia

DOORDASH - Melbourne, VIC

Any Industry
Source: uWorkin


About the role

We’re looking for an experienced Head of Marketing to own brand and performance marketing in Australia across the three sides of DoorDash's marketplace: consumer, Dasher and merchant. In this role, you will be responsible for defining the marketing strategy for Australia, hiring and scaling a team of local marketing experts, collaborating with the Australia GM, our international operations team, and our global marketing team, owning critical growth KPIs for the market.

You’ll be responsible for multi-million dollar monthly budgets in a high-impact, highly-visible strategic role that touches multiple sides of our market: consumers, dashers, and merchants. This role will lead a local team of marketers that work with product managers, analysts, and engineers, all of whom are motivated to grow the DoorDash business within Australia. This role requires the ability to understand the perspective of a CFO, a product manager, an operator, as well as our customers, merchants, and Dashers.

You’re excited about the role because you will...

  • Develop and own the marketing strategy in Australia, and craft marketing plans that support our growth objectives across customer acquisition and retention
  • Own the allocation of a multi-million dollar monthly budget across all marketing activities (brand, performance, insights, promos, partnerships) to achieve specific business targets (acquisition, retention, and brand health)
  • Collaborate with country leadership in support the overall vision and strategy, and work with Strategy, Operations, and Product teams to build solutions that solve problems unique to the Australian market
  • Build and lead the marketing team and agency relationships across performance, brand, partnerships, CRM, and creative to develop and execute campaigns from start to finish
  • Dive deep into market, competitor, and macro trend insights to set up foundational understanding that leads to outsized success
  • Continuously add and experiment with new marketing channels and initiatives while solidifying proven channels
  • Ensure all marketing campaigns are measured and continuously optimised based on results; work closely with analytics devise measurement plans for high-impact marketing programs

We’re excited about you because…

You have a history of progressive responsibility in multiple marketing disciplines throughout Australia. You’re as comfortable with digital and programmatic marketing as you are with brand strategy, and you know how to develop and execute on a full funnel marketing strategy. You have extensive experience allocating and deploying multi-million dollar budgets to drive specific business results.

Historically, you’ve built teams that are as high output as they are diverse; both in background and in skillset. Leadership is a trait that comes naturally to you. Your work history likely includes working for an international consumer company, and ideally you have experience with marketplaces. Besides hard skills, you have a pleasant disposition, the knack to roll up your sleeves, and are excited by taking on hard responsibilities.

You have...

  • 10+ years of progressive marketing experience across the marketing mix including brand building and direct response
  • 6+ years of team management and employee development experience across brand, performance, creative, and CRM
  • 6+ years of experience in a highly analytical, data intensive and/or strategic role
  • Experience developing and owning multi-million dollar budgets and critical business metrics including acquisition and brand health targets, preferably for a consumer brand
  • Proven ability to prioritise and execute tasks in a fast-paced environment
  • Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimise campaigns, drive decision-making, and measure outcomes
  • Positive, upbeat attitude
  • Relentless focus on improvement

Bonus Points

  • Experience in managing large consumer marketplaces
  • Experience working for (and/or launching!) an international brand in Australia
  • Interest and passion in on-demand logistics
  • Quirky interests - we think different, we act different, we are different; that’s how we win

Why You’ll Love Working at DoorDash

We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.

We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.

We are learners – Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and dashers.

We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. Read more on the DoorDash website, the DoorDash blog, the DoorDash Engineering blog, and the DoorDash Careers page.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave, and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.