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Briefing Program Marketing Manager, Apj

Citrix - North Sydney, NSW

Hospitality, Travel & Tourism
Source: uWorkin


We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

What We're Looking For

If you are marketing professional passionate about the branding of Citrix with customers and prospects across the Asia Pacific Region this role will interest you.

Job Summary

We are looking for a customer facing Briefing Program Marketing Manager, APJ . You will be creating, planning and executing customised experiences (in-person and virtual) for our customers, prospects and partners. Your responsibilities include physical day-to-day operations of the center.

Your sphere of collaboration will span Citrix staff, partners and customers - the customer audience addressed will include C – Level, technical and business stakeholders. Your program scope will include coordination of Citrix and partner resources, content generation and execution of planned marketing campaigns. You, and your regional peers will be perceived as the public face of the Citrix Experience Centres.

Job Description

  • Manage briefings: Engage sales to confirm briefings. Strategize and develop custom agendas for customers and partners in the Citrix Experience Center (EC); secure discussion leaders and presenters in support of briefing agendas; communicate briefing objectives to all participants; execute and facilitate briefings.
  • Briefing Content: Coordinate briefing center content (presentations, videos) with various teams to ensure a branded, customized briefing for centers. Help to update briefing presentations on
  • a scheduled basis, assist in driving consistency of messaging across centers. Align content, demos, and customer experience for each briefing.
  • Facilitate: Facilitate and lead briefings with the briefing requestor (sales, partner, customer
  • Administrative responsibilities: Set-up and lead planning calls and pre-brief calls with discussion leaders and briefing requestor; Tasks for in-person and hybrid briefings: printing briefing materials, room set-up, content and presentation management, CX app, arrange catering and customer gifts.
  • Tasks for virtual briefings: set-up video conferencing and customer access to Virtual Briefing Platform.
  • Training and Program Communiation: Train sales new hires, and keep informational program assets updated in SalesIQ, Citrix.com, Backstage, etc.
  • Measurement: Close out briefings with evaluations for sales and customers; track post-briefing revenue impact (expand and accelerate); create reports as needed by management; share “voice of customer” feedback.
  • Drive demand to briefings: Ensuring the executive briefings is part of an integrated marketing plan to accelerate sales cycle / increase pipeline value / create new opportunities.
  • Support enterprise programs: Supporting APJ enterprise marketing activities e.g. Thought Leadership events / newsletters. Working with sales and marketing team on content curation and communication for strategic accounts.

Preferred Qualifications
  • Program management experience: planning, budgeting, communications, metrics
  • Event planning and management experience
  • Ability to work with people across all levels of organisations from C Suite to business to technical IT functions
  • Stakeholder management experience
  • Content (written and video) development experience a plus+
  • Understanding of company, partner, and competitive technologies
  • Experience working for or with sales organizations
  • Understanding of field sales model and company organizational structure

Basic Qualifications
  • 10 years work experience in Technology industry
  • Previous experience on managing executive engagement or customer experience centres will be a pre-requisite
  • Experience in a Marketing Communications function
  • Excellent time management, project management and organizational skills
  • Attention to detail
  • Excellent communication and listening skills
  • Interpersonal skills
  • Comfortable with senior level executives
  • Works well across organizational boundaries
  • Comfortable engaging sales on the phone
  • Ability to work flexible hours
  • Works well under pressure and ability to work independently
  • BriefingSource experience
  • Excel, including pivot table, knowledge for reporting

#LI - AH2

What You’re Looking For

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area

Field Marketing

About Us

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

North Sydney, NSW

Hospitality, Travel & Tourism


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