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Audience Analyst

Qantas - Mascot, NSW

Source: uWorkin


  • Challenge yourself to deliver robust and meaningful customer insights
  • Opportunity to grow and diversify your career
  • Permanent role based at our Mascot campus

At Qantas, we can achieve the impossible together - we work in a tough environment where we’re often expected to achieve the impossible, supported by good leadership, trust and respect. The global aviation industry is just as much complex as it is exciting.

The Audience Insights Analyst role is responsible for identifying and delivering target audiences to Marketing channel delivery teams, covering both Australia and offshore markets. This role analyses customer data and user journeys and delivers insights to inform marketing activity for Airline and ancillary products, including personalisation, and plays a crucial role in enabling effective and measurable marketing. Initially utilising Adobe Audience Manager, this role will support Qantas’ response to the ongoing changes in audience targeting capability, particularly ITP and the decline of third party cookies.

What you’ll bring to the role:

  • At least 3 years in media/marketing analysis roles
  • Tertiary qualification in data science, mathematics, statistics or related field
  • Strong SQL coding skills
  • Extensive experience with Adobe Audience Manager or other DMP/CMP
  • Experience with marketing tools, e.g. Adobe Analytics, Google Analytics, Doubleclick, Adobe Campaign or similar
  • Basic R and/or modelling skills desirable
  • Experience working and collaborating in a large, multi-talented team
  • Capable of managing and prioritising a number of competing tasks for different departments
  • Excellent organisational and communication skills -both written and verbal

Qantas is an Equal Opportunity Employer, so by coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander – and people from every other kind of background – to apply. We are committed to creating an inclusive workplace. Talk to us about how this job could be flexible for you.

Be a part of something special – get in touch today.