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May

Creative Director

Youi Pty Ltd - Sunshine Beach, QLD

Marketing
Source: uWorkin

JOB DESCRIPTION

Yep, we need help. To work with our Head of Brand & Creative on campaigns and to CD our ‘Content and Below-the-Line Creative Hub’.

It’s different role for sure, but it’s a bit like how we work. We don’t have any agencies. For anything. We do it all in-house. From big budget TV to T-shirts for the sales staff. All of it.

Our Head of Brand and Creative (HB&C…yep, get used to it…there’s a lot off acronyms in insurance!) even directs all the TV himself. Nice. But it means he’s never in the office on the Sunshine Coast. We need somebody to be there. To sign off stuff and inspire the team.

Your role will be the writer partner to the HB&C. You’ll be working on all the bigger campaigns for Youi. You’ll also have an amazing designer/art director to work with to put the campaigns together. Last year we did 16 campaigns, so there’s a bit to be done.

The other part of the gig is CD for the ‘Content and Below-the-Line Creative Hub’. You’ll be looking after our creative team and a designer. They’re doing all our video content for YouTube. They’ve done some great work which is doing really well for the business. Currently we’re doing what we call CAT Content which involves following a client car or home insurance claim from a catastrophic weather event through the fix-up stage to an amazing final outcome. Content is a growing part of our strategy so we’re looking to do much more about different aspects of the business. The Internal side of the gig involves looking after all the stuff the business requires. As a company with over 1500 employees the requirements can be quite demanding. It involves a broad range of comms from website updates, loyalty program comms, to updating comms touchpoints with Regulatory change requirements.

The Brand and Creative Team (us) are part of Marketing. We have a CMO, a strategy and insights team, we do all our Media in house and have and a digital team who look after the website. So, you’ll be involved with all aspects of the business and actively shaping the briefs you work on.

Brand and Creative are supported by a team of suits and traffic who manage delivery of work. They’re headed up by a Head of Creative Services whom you’ll be working closely with to manage the work and your team.

Youi is now a bit of a spotty teenager. We had an amazing start over 10 years ago but now we’re needing to figure out how to become an adult in the category. There’re many challenges that face a brand in this stage of its existence. You’ll need to be hungry. Curious. Resilient. And ready to fight for great creative work. But helping grow the Youi Brand through this period will be very rewarding.

If all this appeals to you, and you have 10ish years experience in the ad industry and like the sound of working on the Sunshine Coast, give us a call. Can't see a closing date on the job ad? That's because we're pretty excited to talk to you and may start interviews immediately, so APPLY NOW by submitting your CV and covering letter today. We’ll be in touch soon.

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