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May

Product Marketing Manager

CARSALES - Melbourne, VIC

Any Industry
Source: uWorkin

JOB DESCRIPTION

Job Description

What’ll you’ll be doing

  • Understand and share expertise in developing product positioning, value propositions and messaging to be used in product development and marketing campaigns.
  • Develop and support solutions that ensure product releases are launched with appropriate messaging and in line with carsales’ go-to-market frameworks.
  • Demonstrate understanding, motivations and expertise in overseeing the development of campaigns and collateral and where necessary, work with external agencies to deliver creative assets.
  • Prior to product development, partner with research teams to undertake relevant market research to understand customer needs, identify target customers and product-market fit.
  • Build data-driven lifecycle marketing and cross-sell strategies to promote product growth and retention.

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