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16

May

Marketing And Communications Manager

Pro Bono Australia - Melbourne, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

About the role

We are looking for a smart, unpretentious talent who can cut through problems like a hot knife through butter to see the quickest and best way through to results. 

You are a builder of projects.

You will have been offered lots of opportunities but want to work somewhere that has purpose and Impact at its heart.

You may be creative in some aspect of your life and show ambition and determination to succeed.

You will be able to imagine and create strategic paths for our products and give them flair and fun.

Forming partnerships and collaborations will be part of your DNA.

About the position

This is a unique opportunity to play a key role in driving the digital and offline development of Pro Bono Australia and its products.

Reporting directly to the CEO and working closely with the sales and editorial teams, the Marketing Manager will develop and deliver strategic marketing plans, run and oversee all digital marketing and communications, liaise with partners and ideally, have some creative design skills to support existing and new digital strategies.

This requires the ability to market an array of programs and products across multiple channels.

This is a largely autonomous role reporting to a busy CEO that asks for the ability to prioritise a heavy workload to deliver the agreed Marketing strategies whilst managing one staff member and liaising with other parts of our organisation.

Key responsibilities

  • Collaborate with key sector partners to drive digital change initiatives and to develop new approaches to digital communications, reaching new audiences and building communities of interest through creative use of content

  • Deliver direction and leadership to ensure the implementation of effective integrated marketing campaigns designed to meet revenue, traffic and subscriber targets across multiple business divisions

  • Take a hands-on approach to ensure the development and implementation of effective, creative media and partnership material that aligns with brand and broader communication strategies

  • End-to-end campaign management, including strategy, implementation and reporting of major campaigns

  • Management of email platforms (currently Mailchimp)

  • Management of the Marketing Co-ordinator role

Qualifications and experience 

  • A tertiary qualification in a relevant discipline

  • 5-6 years of campaign based multi-channel B2B and/or B2C marketing

  • Excellent organisational and project management skills

  • A track-record of successful planning and execution of Marketing strategies including new product development

  • Experience in managing websites, online content, e-marketing and social media

  • Experience in stakeholder relations, team management and leadership

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