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Senior Data Analyst

Cheil Australia - Sydney, NSW

Biotech, R&D, Science
Source: uWorkin


About Us

Cheil Australia is a data-informed creative agency with the customer at the heart of everything we do, with 54 offices operating in 44 countries worldwide and over 7,100 employees globally.

You New Opportunity 

As an eCommerce Senior Data Analyst you will shine a light on vast amounts of eCommerce data to help make smarter strategic decisions. This role will play an essential role in the agency’s e-commerce and analytical capabilities and offerings to our client, a Global leader in Consumer Electronics.

Reporting to the Strategy Director, the Senior Data Analyst will take ownership and responsibility for the analysis of consumer purchase behaviour through a diverse foot print of customer database. You will deliver meaningful insights to increase conversion and ROI, primarily through our client’s dotcom and ecommerce operations.Proactively, you will gather information from multiple sources and analyse it for better user experiences and working with a great team of strategists, operations, and designers.

Experience in Adobe Analytics, Google Analytics, PowerBI, and common data science toolkits (R, Python) will be essential. Experience in Technology, eCommerce, Telecommunications, Consulting or an Agency will be highly regarded.

Duties and Responsibilities

  • Provide insights into consumer purchase decision journey and purchase intent by customer segmentation
  • Monthly website performance reporting through Google/Adobe Analytics
  • Key performance index tracking and attribution analysis: traffic source and campaign type; visit device type, visit frequency, visit page type, visitor demographic profile
  • Performance analysis for various types of campaigns, i.e. CRM campaign through SAP Hybris platform, landing page personalisation campaign through Adobe Analytics.
  • Research, design and deploy algorithm with machine learning models
  • Run web analytics tag audit for digital media campaign tag and web analytics tag
  • Dashboard building and continuous system enhancements
  • Transfer analysis results from excel to Dashboard and automate the reporting process
  • Utilise analytic tools or your own SQL query based on the given dataset
  • Effectively communicate findings and contribute to client meeting/ presentations

Qualifications and Experience

  • Tertiary qualification in Analytics or a related field
  • 7-10 years hands-on experience in a similar role
  • Extensive experience in web analytics using Adobe analytics and Google Analytics. Previous experience with Hybris also highly beneficial.
  • Experience with digital media performance and attribution analysis
  • Campaign analysis experience welcome (Google Adwords/ Double Click / Facebook Ad / CRM campaign)
  • Experience with analytics code tagging and auditing (Google Tag manager, FB Pixel, GG UTM Tag)
  • Ability to analyse with SQL based raw data and ability to use dashboard tools
  • Basic coding skills to automate data processing
  • Ability to data import and export based on Java script
  • High skillset in MS Office

About You

  • Positive can-do attitude
  • High attention to detail
  • Excellent verbal, written and visual presentation skills
  • Results-driven, open-minded and positive personality
  • Excellent communication and organizational skills with extreme attention to detail

How you can join us

If this interests you so far, you can now submit your application to us by clicking "Apply."

Due to the number of applications we receive, only candidates that meet our criteria will be short-listed and contacted. We thank you for your time.