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April

Paid Media Specialist

CameraPro Pty Ltd - Brisbane Grove, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

About Us



We are a leading photographic retailer who’s innovative and purpose-driven approach has seen them enjoy rapid growth. We are a community built on insight and inspiration, for photographers, by photographers. Through our retail locations, online store and events, we are driven by the relentless pursuit of better: better gear, better advice, better community and a better shopping experience. We are seeking an experienced and enthusiastic Paid Media Specialist or PPC Specialist to join our Digital Team.


Description


The Paid Media Specialist will be an important part of the Digital and marketing team. Reporting to the Head of Digital, this role will create, manage and optimise all paid advertising on Google, Facebook, Instagram and Bing. This role is responsible for the advertising budget and driving traffic and revenue to the online store while focusing on sales revenue, cost per acquisition and return on ad spend. 


The Role


  • Work with the Head of Digital to develop, Implement and review annual Digital Paid Media plans.
  • Provide Paid Media Support for the Overall Digital Strategy, Campaign and Retail programs.
  • Manage Paid Media Programs for display advertising, search engine marketing, re-marketing and shopping ads to attain our desired ROAS 
  • Create an Always-On advertising and testing program to generate sales daily outside of discounting periods to help increase Gross Profit.
  • Support Social Media Program with advertising, advice and audience generation.


Skills and Experience Required


  • Experience running PPC campaigns on multiple platforms for an ecommerce or retail brand.
  • Experience in Shopping campaigns, Dynamic Ads and product feed management
  • At least 3 years experience running multiple campaigns for different level of the funnels handling large daily budget to drive sales while maintaining a target ROAS
  • Experience and strong knowledge: Google Ads (Shopping, Search, Display), Facebook Ads, Instagram Ads, Bing Ads (Shopping, Search), Google Merchant Centre
  • Experience in running local inventory ads


This position will offer you, the successful applicant


  • A unique opportunity to work with an outstanding and dedicated team & culture in an exciting young business with a diverse range of clients across both B2B and B2C.
  • The chance to work for a company with a purpose, giving back to the community, inspiring others and making a difference.
  • The opportunity to grow with the business through professional development and training to support your growth and success
  • Enviable staff discounts
  • Great office environment and Newstead location
  • Flexible working arrangements for the right person
  • A competitive remuneration based on experience


To Apply, please send through your CV and a cover letter covering why you would like to be considered for the position and hit "Apply Now".

Thank you in advance for your application, due to many interests, only short-listed candidates will be contacted. 


No agency or recruiter.

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