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Full Time Copywriter (Remote) - Direct Response

Purple Vantage Digital - Hobart, TAS

Source: uWorkin



We are looking for a full-time in-house direct response copywriter.

You must be based in Australia and able to work Australian time zone hours at a full time basis for this job.

We are looking to pay $70K to $90K for the position. Depending on your skillset.

You will work alongside our marketing strategist and managers to help research and implement copy as well as provide strategic insight to all things copy.

The mission for our copywriter is to write compelling direct response copy that drives prospects to take specific calls to action. They must write in a way that is engaging, emotional and demonstrates empathy and relatability to our prospects.

Who are we?

We're a young remote Australian Digital Marketing Agency that specialises in lead generation/digital marketing for the dentistry and financial planning niches.

Our mission in the next 12 months is to expand in the dental implant sector and become one of the biggest dental implant service providers in Australia.

We will work with only the safest and most ethical dental implant providers. These providers will produce the highest standards of work in the industry.

Why work with us?

  • This role is a location independent position; this means you can work from anywhere or from home!
  • The flexibility of working times - while we operate from an 8:30am to 5:30pm basis, we are open to discussing a flexible working arrangement.
  • Since we are a young business, there is a lot of upward mobility available in the company. Based on your strengths, interest and goals, there is an opportunity to grow into different roles within the business. We will be personally invested in your growth, and the right person will get a lot of responsibility and opportunity
  • We care about our team. We put people first and want them to find their feet. We will help you develop your professional career in a way that you would prefer


  • Work closely with the digital strategist and account managers to help them strategise, coordinate, implement and deliver on marketing objectives
  • Take ownership of your copy briefs and answer them to a very high standard
  • Thinking strategically to ideate and execute key messages across channels with our customers being front of mind
  • Write in a series of formats and adapting writing styles to whatever is required
  • --- > Formats: Websites, emails, landing pages, search and social advertising copy
  • --- > Potential styles: Storytelling, Long & emotive, short & factual, transactional, etc
  • --- > Aligns with brand voice and tone as required
  • Take ownership of being the primary researcher within 6 months - anything to do with better understanding the audience, market and competition.
  • You will initially help, but within 12 months be a strategist and take ownership on ongoing marketing projects tied closely to copy e.g. email marketing strategy, landing page strategy, facebook ad copy
  • Take ownership of copy processes, and build SOPs documents and templates. Along with working with managers to incorporate into the current overall marketing system. We rely on processes to scale the business and create a consistent quality of work.
  • In the first 6 months, review all existing copy assets, update them to be more in-line with audience and branding
  • Within 6 months, take ownership of own process and develop project management skills - scoping out the project, managing own and potentially other timelines, seeing projects through to delivery, giving feedback and collaborating with designers
  • Use data from campaign performance to introduce new copy ideas, copy strategies or angles
  • Play a big part in generating new and fresh ideas for marketing campaigns

Who you are


  • You have a minimum of 3-4 years experience in direct response and lead generation copywriting
  • You have worked in a digital agency environment before and are comfortable working on multiple projects at once
  • You’ve written in a series of different formats and channels (Landing pages, Facebook ads, Email Marketing, Webinars and other Lead gen funnels) and can provide a portfolio to showcase your past work/results

Copywriting Prowess

  • You have experience writing long-form, story-based copywriting that utilises the Hero’s Journey
  • Knowledge of Andre Chaperon, Todd Brown, Lukas Resheske or similar material is a bonus
  • You can quickly critique external third party copy and imitate and utilize the good parts for yourself if needed
  • You understand the importance of a consistent and unique message and emphasise on the importance of writing in a consistent tone of voice
  • You are able to write with emotion and persuasiveness


  • You can put yourself in other people’s shoes and understand what other people are feeling/needing

Fundamental Marketing Knowledge

  • You understand the fundamental principles of marketing and various marketing frameworks/funnels
  • You have a deep understanding of awareness levels and know what type of copy to write for each of the different awareness levels
  • You demonstrate a clear understanding of campaign objectives and can create copy strategies to fit them
  • You can spot out strategic misalignment between the copy and the overall strategy and provide recommendations if needed


  • You are great at planning your writing ahead of time and are very process-oriented in your planning
  • You have a strong process in producing copy - from the research phase (producing market research, audience research and competitor analysis) to the writing phase, you have your own methods and processes. When giving a task to write, you already have a good idea of what to look for, what to do, and how long things should take

Strong attention to detail

  • As a copywriter, you have a high grasp of spelling, punctuation and grammar
  • You will make sure all work and drafts you submit has been proofread before submitting for approval


  • You understand how to read performance data and use data to improve the results of the campaign
  • You’ve written copy that has a direct impact on the business bottom-line and can provide examples

Can think outside the box

  • You are always looking for new ways to solve problems and don’t always rely on traditional methods to do things
  • You can come up with ideas from a different point of view

Excellent Communicator & Team Member

  • You communicate clearly, effectively, and with respect - fluent English is required
  • You have worked with other digital marketers and designers before and know how to communicate when working on complex projects
  • You must be willing to use the same communication tools (Slack) and project management tools (ClickUp) that we use - training will be provided

Punctual & Know Deadlines

  • You attend meetings on time
  • You have a strong sense of responsibility to make sure work is completed on time and will do what is required to make sure that the deadline given is met - (Or communicate early on if a deadline is at risk)


  • We’re a young business, and roles change quickly, but in a good way - you can adapt to any changes in requirements of scope and perform tasks in ways that might not always be how you do things
  • We may have specific learnings that we may need you to come across or to learn to write in a certain way that aligns with the business' objectives
  • You must be open to adopting new ideas

Multi-tasker & Self-Motivated

  • You are able able to work on multiple projects at once
  • You have great time management skills and are able to self-manage yourself whilst working remotely. The more autonomous you can be, the better long term.


  • Solution-oriented mindset - You provide solutions, not just problems
  • You strive for excellence, going above and beyond to achieve it
  • You are enthusiastic about all things copywriting

Willingness to learn and continue to develop new skills

  • Education never stops. You are constantly learning on your own and company time to improve as a copywriter and marketer
  • You must also be open to feedback and willing to listen to others
  • Most importantly, we’re not looking for someone who just wants to be paid or have a job. We’re looking for someone who is; passionate about their work, wants to continue to grow and learn, self-motivated, pro-active and dedicated to contributing to the business and adding value

Instructions for Applying

Please visit our job portal page and submit your resume with any past copy work you’ve written - ideally in the realm of lead generation based copy.


Positive applicants who progress to the final interview rounds will need to conduct a (paid) writing test as a litmus test.

Job Types: Full-time, Permanent

Salary: $70,000.00 – $90,000.00 per year

Application Question(s):

  • Do you live in Australia and available to work Australian timezone Full Time Hours (remotely)?
  • How many years have you been doing DIRECT RESPONSE copywriting?
  • Are you able to start immediately if required?