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Seo Manager

MYOB - Richmond, VIC

Source: uWorkin


Full Job Description
Who are we
MYOB is a business platform. Our purpose is to help more businesses in Australia and New Zealand start, survive and succeed. Our team is continually growing, inventing and redefining conventions. To make this happen, we are dedicated in creating an outstanding flexible employee experience for all team members and offer a culture where you can be yourself. We don’t want you to simply ‘fit’ into our already established culture, we hope you can add to it, and make it even better!

The opportunity
As a savvy SEO manager, you understand the importance of putting the customer at the centre of the communication. Your outgoing personality and your passion to work with business stakeholders sets you apart. You like working in a changing environment and bring analytical decision making into everything you do. Our ideal candidate will have an understanding of driving incremental demand to our website through the Organic channel focused on new acquisition and existing customers to continue our growth across MYOB’s product offerings to the SME, Enterprise and Accountants & Partners categories. Alongside the Digital marketing Manager, You will be the main SEO voice in the company and one of the main responsibilities would be sharing knowledge across the business in a proactive manner which will be essential to success as an SEO manager.

What you will get up to
  • Digital Marketing Manager Developing, prioritizing and executing our SEO roadmap and strategy across the business
  • Helping to define important metrics and measurement tactics to report on technical SEO efforts, supporting the team with ongoing performance
  • Collaborate with Content Marketing team to define, prioritise and track performance across content marketing platforms
  • Collaborate with Content marketing to create high quality content and set standard methodology frameworks
  • Content architecture recommendations and regular audits
  • Develop A/B testing framework
  • Collaborate with internal Development teams to ensure new releases adhere to due-diligence processes and SEO standards
  • Develop Weekly and monthly reporting including competitive analysis
  • Maintain up to date understanding of digital world and collaborate with internal teams
  • Take ownership of the organic search performance of MYOB’s website
  • Lead external partners and agencies
  • Be the SEO voice within MYOB and share knowledge across the business.
The experience that we are after
  • Proven track record of developing, implementing and owning successful end to end SEO strategies
  • Digital marketing knowledge across SEO, SEM, display and some programmatic (- you'll have the support from our internal agency to deliver on this)
  • Thorough knowledge of search ranking factors, key algorithm updates, and new search features from Google and Bing
  • Strong understanding of inbound marketing techniques, content marketing and social, especially around the latest trends and online behaviours
  • Experience with SEO and paid search analysis/optimization
  • Proven ability to achieve results-oriented targets in diverse functions and contexts
  • Previous experience at optimizing across different platforms (YouTube, Wikipedia..)
  • Experience in Large SaaS, Ecommerce, Enterprise level websites
  • High level of knowledge with tools such as Google Analytics, Screaming Frog, SEMRush, Brightedge
  • Strong understanding of YMYL and E-A-T principles
  • Experience in leading end to end SEO projects as site migrations or new product launch
  • Technical skills such as HTML and WordPress and a good grasp of web analytics, algorithm changes
  • Strong understanding of ranking factors as URL hierarchies, redirects, hygiene factors, schema and page speed.
What else
We believe that ongoing learning is important for all professionals. You will have access to MYOB’s award-winning Learning Lab talent development program, as well as formal and informal professional development opportunities. This role is based at our new, state of the art Cremorne (Richmond) office. This role will be notionally based at this office, with flexibility to work from home. We are an equal opportunity employer and value diversity at our company.