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Customer Insights Analyst (Marketing Automation)

MYOB - Richmond, VIC

Source: uWorkin


Full Job Description
MYOB is a business platform. Our purpose is to help more businesses in Australia and New Zealand start, survive and succeed. Our team is continually growing, inventing and disrupting conventions. To make all this happen, we are dedicated in creating an exceptional flexible employee experience for all team members and offer a culture that encourages your authenticity. We don’t want you to simply ‘fit’ into our already established culture, we want you to come and add to it, and make it even better.

The opportunity
Working in a fast-paced dynamic environment you will be someone who enjoys working collaboratively and who wants to utilise your campaign and analytics expertise to help shape communication and marketing strategies across a range of audiences. This is a varied and challenging role with no opportunity to be bored. You will have a passion for working with data and using data to tell stories.

The role
As part of the Marketing Operations team, we work with sales and marketing teams to provide end to end campaign support, reporting, and insights to help drive campaign efficiency and optimisation.

Campaign support will include:
  • Data analysis and extraction
  • Campaign strategy, design, and execution
  • Customer segmentation
  • Pre and post-campaign analysis
What you will bring
  • 2+ years experience in end to end campaign support and analytics
  • Experience using Salesforce Marketing Cloud to build customer journeys
  • Experience using a variety of analytical tools e.g. SQL, SPSS, SAS, etc
  • Strong analytical skills with experience manipulating large data sets
  • Strong stakeholder management; liaising with business unit leads and project partners
What else do you need to know?
If you want to work and collaborate where opinions are valued and your ideas can make a difference, you should work at MYOB.

We are an equal opportunity employer and value diversity at our company.