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April

Online Acquisition Assistant

MYOB - Richmond, VIC

Marketing
Source: uWorkin

JOB DESCRIPTION

Full Job Description
Who are we
MYOB is a business platform. Our purpose is to help more businesses in Australia and New Zealand start, survive and succeed. Our team is continually growing, inventing and redefining conventions. To make this happen, we are dedicated in creating an outstanding flexible employee experience for all team members and offer a culture where you can be yourself. We don’t want you to simply ‘fit’ into our already established culture, we hope you can add to it, and make it even better!

Purpose
As a savvy Digital marketer, you understand the importance of putting the customer at the centre of the communication. Your outgoing personality and your passion to work with business partners sets you apart. You like working in a changing environment and bring analytical decision making into everything you do. Our ideal candidate will have an understanding of driving incremental demand to our website through digital performance marketing initiatives focused on new acquisition and existing customers to continue our growth across MYOB’s product offerings to the SME, Enterprise and Accountants & Partners categories. You'll help strategically lead paid digital marketing activities across SEM, display, video, social and other paid opportunities, continuing our growth across MYOB’s product offerings to the Enterprise category.

Key Objectives Outcomes
  • Strong and active campaign management to optimise media spend and campaign performance to drive growth trends (leads, trials and sales) whilst minimizing media spend = wastage.
  • Deliver and optimise campaigns in line with best practice guidelines to drive business objectives
  • Support driving a structured ‘test & learn’ optimization plan.
  • Develop effective performance and insight reporting to inform the Digital Marketing Manager of current and forecasted campaign performance.
  • Play an active role in responding to briefs that deliver results
  • Utilize & identify data & analysis, tools, systems and other resources as appropriate to develop and maintain best practice online acquisition campaigns. These may include:
Web analytics - Google Analytics 360
  • Campaign and audience management platforms - Google Ads, Google Marketing Platform, SA360, DV360, Facebook, Linkedin…
  • Related internal and external marketing automation & email marketing solutions - Salesforce Marketing Cloud
  • Coordinate, socialise and share plans, initiatives and findings with colleagues throughout the business to ensure a collaborative and professional working environment
Knowledge, Experience and Expertise
  • Deep understanding of digital media channels as Search, Social and Display channels, having created and handled campaigns.
  • Experience with campaign management toolsets (Google Ads and/or Google Marketing Platform) and web analytics (Google Analytics 360)
  • Understanding of standard methodology across different digital media channels
  • Strong analytical skills to evaluate campaign performance and develop business cases to support new opportunities.
  • Up to date relevant certifications
  • Professional Qualifications
  • Bachelor’s degree
  • 1+ years in a digital marketing role with proven paid search and social experience
What We Offer
  • Competitive salaries, comfy office, and opportunity for flexible training with sources such as LinkedIn Learning
  • Flexperience - We offer a good blend of work from home and office to help get that right balance of work and personal life
  • Opportunity to progress in your careers
What else
We believe that ongoing learning is important for all professionals. You will have access to MYOB’s award-winning Learning Lab talent development program, as well as formal and informal professional development opportunities. This role is based at our new, state of the art Cremorne (Richmond) office. This role will be notionally based at this office, with flexibility to work from home. We are an equal opportunity employer and value diversity at our company.

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