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April

Marketo Technical Expert & Digital Campaign Manager

Fyndr Group - Sydney, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

As a digital marketing professional, you will have extensive experience in the development and design of compelling marketing journeys and campaigns, demonstrating market best practice in campaign delivery, attribution, and ROI. You will use these skills across our client base to help uplift their digital marketing. The candidate will have extensive experience in Marketo and ideally the broader Adobe stack.


If you want to be working in an advanced digital, data, and design environment powered by the latest technologies like IoT, ML, AI & Cognitive, to name a few, we want to talk to you.


Be a part of a global network providing extensive services across various industries and sectors. Our people collaborate, share their expertise, and create innovation as we partner with clients to solve complex challenges, empower change, drive disruption and growth.


ROLE REQUIREMENTS

● Extensive experience configuring Marketo in greenfields environments

● Extensive experience in using Marketo for emails, forms, and landing pages.

● Experience in successfully developing marketing strategies/campaigns and creatively translating the strategies into compelling marketing programs and campaigns.


QUALITIES AND CHARACTERISTICS

● Extensive email marketing experience and advanced knowledge of email marketing best practices, deliverability, and key success metrics.

● Knowledge of HTML/CSS to edit Marketo landing pages.

● In-depth knowledge of everything Google - Search, Adwords

● Data-driven approach to solving marketing challenges and strong analytical skills to translate both qualitative and quantitative data into opportunities for action.

● High attention to detail in both written and visual context and a deep appreciation and proven ability for detailed execution of marketing activities.

● A track record of successfully collaborating with key stakeholders as well as working independently and autonomously.

● Ability to manage multiple projects, communicate effectively with stakeholders and prioritize to deliver high-quality work within deadline.

● Adobe Analytics & Target knowledge is advantageous

● Other marketing automation tool experience advantageous

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