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27

April

Field Marketing Specialist

Red Bull - Brisbane Grove, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact, it was the birth of a totally new product category. At Red Bull Australia, we encourage this entrepreneurial mindset in our employees. By focusing on our strengths, employees are given the freedom and responsibility to work on meaningful tasks and projects, the way they want to. 


Due to a promotion, there is now the need for Field Marketing Specialist to cover our regional QLD territory. 


Responsibilities:

  • Work closely with the Field Marketing Manager on the implementation of the Field Marketing strategy and on defining ideas and programs to grow brand health and product relevance
  • Drive consumer trial through activities in line with brand values, international guidelines, and expectations to win consumers
  • Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns, and activating the right big moments in the region
  • Work cross-functionally, managing internal & external requests in line with regional priorities
  • Identify local heroes in relevant Red Bull scenes and work to bring them to the world of Red Bull
  • Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring
  • Spend time in the field with your Student Marketeers coaching them on the job in order to have excellence in program execution that is successfully building brand and can love on campus and in the field
  • Take lead on Sales Support initiatives within the state ensuring it’s a core part of the program
  • Source and hire with no compromise Student Marketeers who are brand fit, with the right skills & attitude towards all business priorities


Experience Needed:

  • In-depth knowledge and/or experience in regional QLD preferred
  • Understand the core scenes in the region and have strong networking skills
  • Ideally experience in leading teams and managing people
  • Ideally experience in sales, the sports or music industries, or in events management or marketing agencies
  • A strategic thinker who takes initiative and ownership and “makes things happen”
  • Creative mind with a track record of putting new ideas into practice and assessing results
  • Excellent communication skills, including presenting and training abilities
  • University degree preferred
  • Strong written and verbal communication skills


By joining Red Bull you are given world-class ongoing training and development, the opportunity to own and execute exciting local initiatives and partnerships and develop your people

management skills. We also offer free onsite parking, a driven and friendly culture, regular events in the office, and the freedom to do your role the way you want to.


If this opportunity has energized you, we would love to hear from you! Applications close when the role has been filled, so please submit your CV and covering letter at your earliest opportunity.

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