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Strategy Director (Crm / Cx)

Publicis Health - Sydney, NSW

Source: uWorkin


You’ll be a critical part of the Digitas Strategy Team. We’re a lean team of problem-solving consultants that can quickly deliver business insights through understanding audiences, developing data-led decisions, customer experiences and strategy direction.
You’ll be a fast worker, who delivers impeccably and on time. Your strategy with be sublimely simple, your slides beautifully designed and your strategies, ideas and presentations perfectly persuasive.
You’ll be liaising directly with clients to understand their challenges, and proposing, planning and delivering strategy engagements that will meet their needs.
You can lead CRM strategy accounts considering the connected channels of email, SMS, web, loyalty programs and other digital channels, and work directly with the client to provide expert communications and CRM advice.
You’ll have proven experience in developing customer-focused CRM and CX strategies for leading brands that lead to proven outputs, action and account growth.
You’ll bring 7+ years of strategy consulting experience as a marketer that can translate martech understanding into client language with a customer-first mindset; orchestrating communications strategies based on the capabilities a clients systems, but equally pushing for a better future state and vision.
You are able to demonstrate your ability to build and maintain strong relationships with clients to sell/deliver work aligned to their organisations needs; be comfortable with non-linear processes and ambiguity; and be a believer in collaboration, turning inklings into insights, insights into possibilities, and bringing stories to life in ways that create profitable behavior change.
You’ll report to the Chief Strategy Officer, you will take a team leadership role to help deliver and evolve the team’s delivery of excellent work for our top tier brands, whilst also working directly with our clients to lead them through change and new strategic directions.
Day-to-day, your role includes:
Strategy creation: You’ll work with clients to identify business problems, customer needs, channels and experiences needed to help them grow. This could range from vision and goal planning, themed-strategy development, or detailed customer journey planning.
Martech guidance: Quickly understand a client’s martech stack, and guide them on the best way to grow their marketing strategy through a customer experience enabled through process, data and tools.
CRM Lifecycle planning: Creating journeys and end-to-end lifecycles through workshops and creating artefacts such as current- and future-state journey flows, strategy presentations and more to help clients understand the best solution for their business needs.
CRM expertise: You’re not a tech person! But you are a marketer that deeply understand lead generation, welcome and onboarding, and ongoing nurture strategies, and can guide internal teams on the possibilities within CRM and connected tools.
Planning split test and multivariate tests: Understanding how to optimise CRM communications, ultimately contributing to client revenue.
Fast-paced, hands-on problem solving: While having a strategic mindset to lead projects, you also take a hands-on approach to quickly distill complex information into simple and succinct, and frankly delightful, strategies focused on helping clients buy-in to ideas through great narrative and design. In other words you can GSD (Get Stuff Done)!
Insight-based decision making: Adept at analyzing reports & data, and working with Data, Tech, and CX teams to inform evidence-based decisions, and set clear metrics into strategy.
Client-solutioning: You thrive working directly with senior leaders to run meetings, workshops and present ideas that help gain clarity in the face of complex questions and needs.
Make data-based decisions: Work with our data science team to brief and interpret data to inform strategic decisions.
Business Development: You will assist with new business initiatives as required to support the scoping and development of new opportunities.


We’re looking for strong, impactful experience, which typically includes:
7+ years of strategy experience.
Proven experience shaping customer business strategies to help grow customers, channels and ROI with a strong expert voice that can engage with the executive suite.
Have a solid understanding of CRM Platforms and know the difference between a CDP, DMP or DSP is) to inform decisions for campaigns you plan.
Are often known as the tech translator that can work with technology teams, and then help marketers understand the capabilities of their tools, through the lens of customer-first decisions.
Experience in delivering excellent campaign plans in the form of journey flows, strategy presentations or creative briefs to present directly to clients for their agreement.
Ability to turn strategies into actionable plans, briefing the team internally to deliver work, and stay on track to achieve the strategy objectives.
Strong interpersonal skills to work with senior leaders and team members, as well as across functions including Data, Technology and Account Management to build great relationships that help improve your strategies.
A gun with Powerpoint / Keynote / Google Slides to quickly distill information into easy to understand strategies, briefs and projects that look great.
Stay abreast of emerging trends in business, technology and digital to apply them to strategies.