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April

Marketing Executive

Penguin Random House Australia Pty Ltd - North Sydney, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

We have an exciting opportunity available for a passionate Marketing Executive to join our team based in North Sydney. You will assist with the planning and execution of all aspects of marketing campaigns by interpreting consumer trends, insights and sales data to develop consumer marketing strategies to connect books, stories and ideas to the widest possible audience across evolving platforms, channels, networks and media outlets.

Key responsibilities include:

  • Devising consumer facing campaign strategies and overseeing implementation
  • Interpreting consumer trends, insights and sales data
  • Generating innovative ideas, using data, that connect readers with our books and authors
  • Briefing in advertising campaigns, including writing copy and briefing asset design
  • Devising and creating social media and digital content including for our edm
  • Working with the wider marketing and publicity teams in the planning and execution of campaigns
  • Monitoring campaign activity, pivoting as required and reporting periodically
The ideal candidate will have a strong understanding of the market place and consumer behaviour and will be able to adapt and target campaigns to audiences. You will have previous experience planning, creating and executing campaigns across digital, social media and edm.

You will be highly organised, have a passion for performance driven marketing, have exceptional written and verbal communication skills, a keen eye for detail and will enjoy developing and maintaining relationships with internal and external stakeholders.

If this sounds like you, we invite you to apply now. All applicants must include a cover letter outlining your suitability to the role.

Penguin Random House is the world’s largest trade book publisher, boasting an impressive list of authors from cherished favourites to future classics across many genres and platforms. In Australia and New Zealand, we are proud to work with the most talented writers, thinkers and achievers and publish a diverse range of local and international voices. We are the leading publisher distributing books across Australia and New Zealand, focusing on speed and reliability to reach our customers and bring the very best books to readers everywhere. Our 400+ creative and passionate people from various backgrounds and experiences work together to uphold our reputation for excellence and clear commitment to service throughout the entire publishing process, and help us to achieve exceptional results. More information can be found at and .

Penguin Random House is committed to providing a workplace and culture that values diversity and inclusion across all levels of the business. We recognise and acknowledge the contribution of people with diverse backgrounds, experiences and perspectives. This includes, however is not limited to, differences in gender, age, disability, ethnicity, religion, sexual orientation, family status and disability.

Company: Penguin Random House Australia Pty Ltd

Country: Australia

State/Region: New South Wales

City: NORTH SYDNEY

Postal Code: 2060

Job ID: 139327

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