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Senior Data Analyst

GroupM - Sydney, NSW

Source: uWorkin


GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. With 800 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM's primary purpose is to maximize performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM's focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.


The Data Analyst is responsible for helping to deliver advanced modelling solutions for key clients across all GroupM agencies. This includes managing data collection and cleaning, building econometric models, developing actionable insights, and presenting results to clients.


General Manager

KEY STAKEHOLDERS: Group agencies and their clients.


  • Theoretical and/or practical experience of econometric modelling and/or other modelling and data science techniques.
  • Highly numerate with an analytical mind and broad understanding of the media industry.
  • Personable with good presentation / communication skills (verbal, written, and formal and informal presentation)
  • Present insights & results to clients in plain language
  • A strong client centric mindset, responsive, reliable with ability to manage expectations of internal clients
  • Actively contributes to the growth of the GroupM business
  • An excellent work ethic, problem solving and proficient time management skills.
  • Able to work to deadlines in a fast-paced agency environment.
  • Have a proven track record in developing solid relationships with clients.
  • Have a proven track record for delivering ROI for clients.
  • Ability to build strong partnerships with stakeholders (internal and external).
  • Initiative is key, this role will need a “let me figure this out” attitude rather than “tell me what to do attitude”.
  • A passion for continual learning.
  • Team player with strong collaboration and interpersonal skills.

Candidates will have experience in building Market Mix Models or Multi-Touch Attribution Models across a range of sectors. Ideally, this experience will be predominately gained working in a Media agency or Marketing Effectiveness and Consultancy firm.

  • MS Office skills with advance knowledge in Excel.
  • Experience with Tableau and other similar visualisation tools.
  • Statistical/data analysis software knowledge (i.e. R, Python, SQL, SAS, Eviews, SPSS).
  • A degree ideally in economics, stats or actuarial studies, computer science, data science or a quantitative discipline.
  • Experience with data cleaning and harmonisation.
  • GCP and AWS certification is an advantage.

For our business to work, you will be required to spend time of certain areas of the business. Your key responsibilities are as follows:

  • Implementation and delivery of best-in-class advance modelling solutions.
  • Responsible for all data management aspects of projects; e.g. request, collection, cleaning, harmonisation and quality assurance.
  • Undertake data exploration and analysis, including correlation analysis, data mining, and econometric modelling.
  • Work closely with supervisor to create and deliver project presentations to key stakeholders
  • Provide client insights & ROI recommendations based on econometric output and other analytic techniques.
  • Translate statistical and analytic findings into actionable solutions to business issues.
  • Keep up to date with advances in marketing analytics.
  • Making sure that projects are on track as per deadlines.
  • Constantly provide support to your designated client/agency stakeholders and respond to ad hoc request.
  • Help deliver operational efficiencies, by assisting with the development of best practice processes and the automation of components of project deliver.
  • Build and maintain trusted partnerships with key stakeholders (internal and external).
  • Directly liaise with key clients regarding advanced modelling solutions.
  • Build strong and enduring relationships across key accounts.
  • Be a trusted partner of the agencies across all things in the analytics space.
  • Have an intimate understanding your client's business.
  • Promote open, collaborative, supportive and dynamic relationships throughout the agency and the network.
  • Engage with other internal GroupM teams to share knowledge.
  • Work closely with agency teams to identify opportunities where our product offering can help answer a client's business problem.
  • Help motivate, manage and develop more junior members of team.
  • Assist with training GroupM COE members on the latest advanced modelling techniques.
  • Assist with selling in new projects to existing clients
  • Participate in and support new business pitches
  • Identify and facilitate upsell / cross sell opportunities for wider agency services.
  • Effectively and clearly communicate potential risks or issues in a timely manner
  • Ensure a sound, reliable, ethical and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirement.