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Lead Product Designer

Practera - Sydney, NSW

Source: uWorkin


Are you passionate about the future of work & learning? Join Practera! We are seeking a Lead Product Designer to help us create a platform that users love to use.

Practera is an education technology and services company, connecting the world of work and learning through technology. Our mission is to build the world’s leading system to help educators deliver scalable experiential learning programs.

Employers are constantly demanding graduates with more work-ready skills, but Universities struggle to deliver high quality work integrated learning to large numbers of students. Practera aims to help Universities and corporates deliver excellent experiential learning programs, cost effectively, at scales of hundreds to thousands of students.

About the role

We are seeking a Lead Product Designer with a passion for finding solutions that allow customers to intuitively use our products. The ideal candidate will be skilled at each stage of the design process but always focused on the needs of the customer.

You will work with the Product Managers and cross-functional team members and will rely heavily on both qualitative and quantitative data to make informed decisions.

This role is open to Product Designers in Sydney or remote with at least four work hours overlapping with Sydney, Australia office hours.


By partnering with cross-functional teams and customers, you will turn your insights into delightful products in a creative environment that requires proven leadership skills and the ability to execute a creative vision.

The ideal candidate is competent in these “magic seven” areas:

Note: If you feel that you only excel at 4-6 of these competencies, please still consider applying. We will provide ongoing training and coaching to develop your skills further! We are a lifelong learning community.

(1) Product Orientation

In the old model, designers took requirements or specifications from product managers and used that to create their designs. Modern product designers continuously collaborate with product managers and engineers. You will participate in all phases of a product, from discovery to delivery to iteration. Rather than sitting with fellow designers, you will work together with your product manager and with the team of engineers building the product. Rather than being measured on the output of their design work, you will be measured on the success of their product.

Given this, you should have many of the same concerns as product managers. You are deeply oriented around actual customers and the value your product is bringing to those customers. You also understand that the product is in service of a business and can incorporate those concerns and constraints into the design of a product. You further understand that the user experience is as important to customer value as the underlying functionality.

(2) User Research

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to work with to make the best designs. As an expert, you are skilled in various methods like exploratory research, 1:1 interviews, analysis and synthesis of insights and behavioural data to expose problems and design opportunities, and find crucial information to use in your design process.

To set out to generate these facts, you gather data from your users through a structured approach. First, you choose methods that 1) suit your research’s purpose within the budget available and 2) will yield the clearest information. Afterwards—to get the insights you want—you’ll need to interpret your findings from all that data. Typically, user researchers begin with qualitative measures, to discover users’ needs and motivations. They might later test their results by using quantitative measures.

(3) Holistic Experience Design

User Experience (UX) is much bigger than User Interface (UI). UX is any way that customers and end-users realize the value provided by your product. It includes all the touchpoints and interactions a customer has with your company and product over time. For modern products, this usually includes multiple different UI’s (web, mobile, desktop, etc.) as well as other customer touch points (email, customer support, notification, online storage integration, etc.).

Good product designers anchor their work with a broad view of UX. They think about the customer’s journey over time as they interact with the product and company as a whole. As a good product designer, you consider questions like:

  • how will customers first learn about the product?
  • how will we onboard a first-time user and (perhaps gradually) reveal new functionality?
  • how might things be different for a 1-month old customer differ from a 1-year old customer?
  • how will we motivate a user to a higher level of commitment to the product?
  • how will we create moments of gratification?

(4) Prototyping

One of the most important tools of modern product teams are prototypes. Discovering products that customers love requires continuous collaboration with colleagues as well as frequent validation with external users and customers. Prototypes provide the vehicle to facilitate that communication. They are a far more accurate representation of intent than wireframes or screenshots as they are able to capture many other aspects of the full user experience.

Prototyping used to require engineers, but the quality of prototyping tools has improved so much that this is no longer the case. You use prototypes as your primary canvas for communicating ideas and solutions both internally and externally. You are likely comfortable with a number of different prototyping tools, and able to apply the correct one for the task at hand.

(5) User Testing

Good product designers are constantly testing their ideas with real users & customers. They don’t just test when a prototype or idea is ready, they build testing into their weekly schedule. The regular cadence means that they’re able to constantly validate and refine ideas as well as collect new insights that they may not have even been looking for. It also means that they aren’t as likely to become too attached to ideas before they come in contact with objective outside opinions.

Through user testing, you are able to assess the value of your ideas and solutions. Will customers actually use or buy the product or feature and if not, what would it take?

(6) Interaction and Visual Design

Visual design and interaction design have historically been considered separate roles. Visual design includes things like composition, typography and how the visual brand is expressed. Interaction design generally includes things like the underlying conceptual models (e.g. our platform has “experiences”, “content”, “feedback cycles”, etc.), task flows and control layouts to manipulate those concepts. Modern product designers may have different strengths, but generally have some level of skill with both visual and interaction design.

Having a more complete toolset allows you to work quickly at different levels of fidelity depending on the context. It also allows you to design experiences in ways that wouldn’t have been possible when thinking of interaction and visual separately.

(7) Front-end Development Knowledge

One of the most critical parts of the design workflow is the developer handover. Modern product designers know that the solution space for their designs is limited by the programming language, libraries and frameworks used. You should be intimately familiar with the translation from design into code and understand what is possible and how easy or complex it is. By having this ability, you avoid releases getting delayed, you avoid team conflicts and most of all, you avoid situations where validated solutions cannot be implemented, rendering the discovery, validation and usertesting obsolete.

While writing the actual frontend code is not your responsibility, knowing how to write it, designing with the implementation in mind and guiding developers through the implementation if needed will be a critical capability that will make you successful in our team.

Things we would expect you to demonstrate beyond the five core competencies:

  • A passion for creating opportunity through skills, learning & technology
  • A can-do attitude, high energy and entrepreneurial drive
  • Flexibility in the face of change and challenges #startuplife
  • An ability to learn and adapt quickly; quickly get a firm grasp of our business and processes
  • Excellent teamwork and interpersonal skills
  • We don’t care how many years of experience you have or whether you got a degree or not. We care about finding an awesome person who is competent in their craft, can demonstrate past success and can convince the team of their passion and drive.
  • We offer
  • The chance to have a positive impact with a fast-growing Australian EdTech company with a global community and customer base, you will lead our SaaS Platform design!
  • A vibrant, international virtual company environment with an awesome, diverse and supportive team in 8 countries.
  • Work from home or blend co-working & virtual in Sydney
  • Competitive compensation including employee stock option package depending on your skill
  • level in the seven competencies
  • Fast growth potential to build a design team in a lifelong learning company


1) Please include a cover letter as part of your application.

2) Practera is not accepting applications via recruiters or agencies. If you are working with a recruiter, please ensure you have the right to apply independently.

Are you up for a challenge?

Please submit your complete application below or directly to phil@practera.com including your earliest starting date