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Marketing Director

Activision Publishing, Inc. - Sydney, NSW

Any Industry
Source: uWorkin


We're looking for a candidate to fill this position in an exciting company.

  • Responsible for building annualized and long-term franchise strategic plans for the ANZ/S Asia markets.
  • Responsible for managing regional marketing budgets.
  • Responsible for leading partner agencies across the region to deliver best in class executions.
  • Manage Franchise Leads to formulate territory franchise strategies and go-to-market plans that are consistent with global strategies, with appropriate prioritization of budgets and resources that maximize opportunities to meet our business objectives.
  • Collaborate with Franchise Leads to be the product experts and owners of the end-to-end players’ experience across the countries within the region.
  • Steer live service marketing integration across the region pursuing opportunities to leverage cultural insights into live service development.
  • Lead Franchise teams in forming understanding what motivates consumers to purchase and play games across the ANZ/S Asia market and determine ways to reduce any barriers to purchase or play.
  • Collaborate with the Managing Director and cross functional departments to deliver Annual Operating Plans that are consistent with business priorities.
  • Support the Managing Director and Head of Strategy & Business Development APAC on new market entry strategy development.
  • Foster and maintain close relationships with HQ and territory stakeholders to bridge communications between the local teams and global teams.
  • A minimum of 15 years’ experience in publishing, marketing, product management or strategic planning with a minimum of 5 years’ working in the video game, media, tech or Internet industry leading large teams.
  • In depth current working knowledge of the South Asia video games industry and broad understanding of channels within (social, media, regulatory factors, commercial models, and format nuances across console, PC and mobile).
  • Experience in P&L management, forecasting and budgeting with an ability to work with executive finance counterparts to investigate and surface opportunities to accelerate OI growth.
  • Skilled at project management, to proactively bring initiatives and deliverables to completion and resolve obstacles effectively and with a sense of urgency by yourself.
  • Experience working in a regional capacity across multiple markets; experience working in a multicultural environment and managing remote teams.
  • Passion for data and consumer insight driven decision making.
  • Excellent communication and presentation skills in English; ability to credibly and clearly articulate a vision or complex idea.
  • Ability to lead large teams, creating clear development plans and driving cohesion to gain commercial results.
  • Ability to influence and collaborate effectively across functions and regions, from manager to C-levels in a matrix organization.
  • Knowledge of game development process and associated tools and technologies so that barriers for play are resolved across the diverse region.
  • Ability to build a leadership reputation immediately based on expertise, influencing and communication.
  • Attention to detail is essential, as is completing all tasks with the highest level of quality.
  • Written and verbal language capability to be successful in SEA or India is highly desirable (either Mandarin, Bahasa, Hindi).
  • Willingness to travel.