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April

Head Of Marketing - B2b

Michael Page Australia - Sydney, NSW

Any Industry
Source: uWorkin

JOB DESCRIPTION

We're looking for a candidate to fill this position in an exciting company.

  • Drive a robust B2B marketing plan from scratch to grow and retain an active partner base.
  • Own all aspects of marketing across strategy, PR & comms, CRM, social media, owned, earned and paid media.
  • Implement a CRM strategy to drive engagement from existing partners and targeted leads from sales prospects.
  • Work closely across the marketing, sales and product teams.
  • Manage a creative and passionate team. Identify gaps and opportunities within the team as well as with external agencies - put together business cases for further optimisation and growth.
  • Define a marketing strategy for national and international expansion
  • Manage all sales collateral, including website content, brochures, presentations.
  • Non-negotiable: similar experience developing a marketing strategy from the ground up for a B2B business.
  • Extensive experience in SMB marketing, ideally in a high-growth business in Australia or overseas.
  • Experience building and leading teams.
  • Brand strategist and hands-on marketer with a great grasp of the marketing mix including online and offline channels.
  • Strong commercial acumen and data-driven mindset with a passion for optimisation and performance.

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