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Portfolio Marketing Manager

Beacon Events - Melbourne, VIC

Source: uWorkin


The role

As Portfolio Marketing Manager, you will be responsible for developing and implementing the marketing campaign for an entire portfolio of products, including live and virtual events, live webcasts, thought-leadership reports and industry content.

You will investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products to your target audience. You will be the driver of change in the team and forge the way to a portfolio-led marketing strategy.

You will organise creative campaigns that generate high levels of revenue, qualified sales leads, web traffic and customer engagement.

Key tasks & responsibilities:

  • Conceive and develop efficient and intuitive marketing strategies
  • Oversee the marketing of all products within your portfolio
  • Create and manage successful campaigns across multiple channels bringing in sales leads, and attendees directly from activities
  • Create marketing collateral for delegate and sponsorship campaigns
  • Develop strategies and tactics to get the word out about the portfolio and drive qualified traffic to the event websites, the community portal and social pages
  • Develop media partnerships with external organisations to promote the events to a wide audience
  • Work collaboratively with the wider events team to inform marketing content and collateral
  • Manage a team member and set the direction of travel for the event series
  • Measure and report performance of all marketing activities (monthly, quarterly and annual), and assess against goals (ROI and KPIs), using data to inform future marketing strategies
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, partnerships, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more!

Key knowledge & skills required:

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Thorough knowledge of digital marketing tools and techniques
  • Thorough knowledge of social media and web analytics
  • Ability to work with other marketing team members, to deliver marketing activities and campaigns
  • Strong leadership skills, with the ability to align activities to strategic priorities, develop relationships across the organisation
  • Outstanding project management skills with ability to manage multiple projects simultaneously, deliver on-time results, within budgets
  • Excellent written, presentation, and verbal communication skills
  • Experience with HubSpot preferred

The Company

For over 20 years Beacon Events has organised events in Mining, Natural Resources & Commodities, Finance & Investment; Technology, eCommerce and Gaming. Our goal is to provide the perfect platform where senior executives, professionals and industry leaders come together to gain critical market intelligence, network and do business around the globe.

The company has 3 regional offices based in Hong Kong, Melbourne and London, and a global staffing base in countries and cities around the world.

About the Events

The Mines and Money event series covers both physical and online, incorporating a TV channel, an online community, newsletter and podcasts. 

The event series consists of events offering investors and senior management teams of mining companies the opportunity to continue to connect, meet and discuss project updates and share presentations virtually and then physically when it is safe to do so. The series brings together miners, investors, financiers, and industry professionals to network, hear market analysis, compare investment opportunities, share knowledge, discuss, debate and most importantly do business, all in a physical and online format.