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Web Content Writer

Xugar - St Kilda, VIC

Editorial & Writing
Source: uWorkin


If writing is your passion and want to see your work drive real success for businesses, this is the right role for you. 

As a content writer, you will be responsible for implementing various elements of a client's content marketing strategy as instructed by the digital marketing manager. You will be required to produce content for pages on a website, landing page etc for multiple clients. With keeping SEO & conversions in mind, you will be optimizing current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.). 

Other duties may include writing new SEO-friendly copy for pages on a client's website, blog writing and posting, press release writing (as well as other forms of PR-media pitches, articles, etc.)

You will also be required to participate in client calls during campaign kick-off and as necessary thereafter. Researching trending topics within a variety of industries is also a key aspect of this role.

The preferred candidate will be: 

Passionate about increasing traffic numbers and crafting content people find interesting to read & act upon

Well versed with writing for SEO & CRO

A self-motivated team player with a can-do proactive attitude 

Innovative and a proven all-rounder: writing, editing, focusing on content and style and the preparation of material for websites 

Has impeccable grammar and spelling 

Passionate about connecting with audiences from a variety of industries 

Play a lead role in building a stronger digital presence for our clients 

Work as part of a collaborative team of marketers, designers and developers 

Ability to juggle many projects at once and thrives in a fast-paced environment 

Knowledge of content marketing a plus 

You will have: 

Minimum 1 years’ experience in a similar role, producing engaging, high-quality content that is on brief 

Has an understanding of SEO, meta titles, meta descriptions, reading scores, keyword density etc

Proven skills as a writer with the ability to create quality content for diverse audiences 

Excellent communication and interpersonal skills (both written and verbal) 

Ability to multi-task with strong planning and organisational skills, and the ability to prioritise your own workload; stick to a brief with high attention to detail 

Can write sales letters, ads copy & conversion based content

Tertiary Qualifications in a relevant field e.g. Communications, Copywriting or equivalent 

Previous experience using content management systems (CMS) and/or working in an agency would be an advantage 

We're looking for passionate individuals who are comfortable with writing every day. If you are sure that this is the right role for you, apply now! [No Recruiters Please]