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April

Insights Analyst

Commonwealth Bank - Eveleigh, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

Business

Retail Banking Services (RBS) is the public face of CommBank, delivering a seamless banking experience for the future, to our 10 million + personal and small business customers. We offer market-leading products and services, supported by some of the world’s best systems and processes.

Your Team

The Data & Decision Science team aspires to be the best analytics and decisioning team in the world at engaging customers by solving complex customer, product & channel problems through multi-channel strategies to deliver value for the Retail Bank.

We are the pioneers of leveraging ‘Next Best Action’ marketing decisioning technology and the Group’s data to anticipate and meet our customers’ needs in an orchestrated, consistent and meaningful manner.

Whilst we all come from a range of backgrounds and disciplines, what brings us together is a single passion to stretch ourselves and make a real difference for the organisation and our customers.

Your Responsibilities

  • Working collaboratively in cross-functional teams with Marketing and Business Segment colleagues to develop campaign initiatives that assist in meeting objectives, with a specific focus on using data and insights to create relevant messaging which speaks to whole-of-customer needs
  • Pro-actively engage with stakeholders by supplying customer insights which determine appropriate analytics requirements to recommend marketing and customer engagement strategies
  • Implement personalised campaign strategies, across multiple channels
  • Data extraction, manipulation and analysis of customer and other data using analytical and data mining tools
  • Act as an expert in advising and promoting Test and Learn methodologies to ensure quality insights
  • Using advanced business acumen, translate complex business requirements and objectives into technical briefing to support the delivery of data-driven customer communications
  • Strategic analysis of below-the-line (BTL) campaigns and presentation of actionable insight and recommendations to business for future BTL marketing activities
  • Campaign data extraction, manipulation and analysis of customer and other data, using analytical and data mining tools
  • Generate and maintain campaign measurement reports; communicate learnings in an accessible manner to non-technical partners; and make recommendations for future activity
  • Refine and optimise campaign activities based on post-campaign analysis to maximise campaign profitability or marketing objectives
  • Deliver to deadlines by managing multiple priorities in a dynamic and fast-paced environment
Team Responsibilities
  • Identify any customer engagement and growth opportunities within customer and business segments
  • Provide input with regards to market and competitive trends that are impacting segment customers and those that are seen as opportunities for new business
  • Help develop highly personalised customer value propositions considering channel, product and offer
  • Synthesise qualitative and quantitative data and facts from various sources to identify relationships and patterns, drawing logical conclusions
  • Responsible for carrying out the activities defined as per the agreed insights

Your Skills & Experience
  • Risk Mindset –All CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
  • 2+ years relevant experience (preferably in the Financial Services sector) in analytical CRM or customer insights
  • Strong SQL skills and experience dealing with large and complex data sets
  • Strong analytical, numerate and logical reasoning skills
  • Strong attention to detail
  • Ability to define strategies to improve the effectiveness of the customer contact and customer experience
  • Ability to communicate insights and strategies both in writing and verbally
  • Advanced communication and engagement skills, with a collaborative style
  • Ability to articulate complex analytical requirements and findings in common non-technical terms
  • Experience of and/ or a desire to work within an Agile environment
  • Flexible approach and able to deal with change and develop new ways of working to drive continuous improvement
  • Past experience of working on a loyalty or rewards programme in any industry sector is highly desirable
  • Degree-level qualification in numeric or business discipline

If you're already part of the Commonwealth Bank Group (including Bankwest), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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Advertising End Date: 09/04/2021

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