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Social Media Community Manager

WPP - Melbourne, VIC

Source: uWorkin


We seek a disproportionate share of the best talent:

At Ogilvy, we are a group of 'A' Graders.

You are here because of your ability to think and influence.

We believe talent comes in many shapes and sizes and that the most talented people want to work with the most talented people.

We are a team. We are accountable, we are competitive, but not at each other's expense.

We learn together, we create together, we win together.

We hire on potential, reward on results.

And, value people that do it all with a smile.

About the Role:

The Social Media Community Manager will manage clients' social presence and support the Social Media Manager to ensure all relevant communication, across the business, is supported on key social platforms to effectively engage varied client segments.

The Social Media Community Manager is responsible for posting content on our clients' social media pages, moderating User Generated Content that appears on clients' social media pages, escalating any issues to the appropriate internal/client teams, and reporting on performance and activity.

The Social Media Community Manager will also work with their client teams to create content which delivers to the client's content strategy.

Key Responsibilities:

Management & Moderation

  • Listening & Reporting: Utilise social listening tools like Radian6 and SocialBakers to generate insights.
  • Summarise insights and conversations to create actionable, client-facing reports that lead to optimisation.
  • Publishing: Create and maintain Content Calendars, ensuring that they are up to date and reflect the content strategy.
  • Post relevant content in accordance with Content Calendar.
  • Moderation and Issues Management.
  • Review user generated comments and posts in a quick and timely manner.
  • Respond to comments, when appropriate, in order to foster a positive community and add value to the user's experience.
  • Enforce the Social Media Guidelines as defined by the brand and agency.
  • Escalate User Generated Content, where appropriate, to internal and client stakeholders.
  • Implement crisis management process alongside senior team members when necessary.
Content Production
  • Assist with the conception and production of social media content for clients
  • Proficiency in producing basic content through all stages of production (shoot schedule development, photo shoot and editing).
  • Assist the Social Media Manager on more complex content production e.g. video shoots.
  • Develop a solid understanding of how social media content is adapted for different platforms.
  • Learn to interpret the direction of content strategy/planning and creative leads.
Client and Agency Relationships
  • Assist Social Media Manager in coordinating client service and production, ensuring that community strategy supports overall brand goals and objectives.
  • Develop relationships with key clients, demonstrating an ability to build trust.
  • Develop an understanding of clients' industries, as a basis for future client counsel and strategy development.
Industry/Platform Knowledge
  • Develop a solid understanding of social media platforms, their role in the wider social media sphere and the role they can play for clients.
  • Develop a solid understanding of the role of social media in marketing and advertising.
  • Develop an understanding of how paid media can support content strategies.
Skills & Qualifications:
  • Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
  • Understanding of popular social networks - design, functionality, users.
  • Demonstrated understanding of community management guidelines and the role of social media and its effects.
  • Demonstrated understanding of web technology and how it supports marketing.
  • Proficiency in PowerPoint and presentation tools and skills.
  • Proficiency in generating, adapting and editing copy.
  • Good analytical skills with the ability to generate insights and recommendations from data.
  • Proficiency in social listening tools such as Radian6 and SocialBakers.
  • Proficiency in communication skills within the agency team and with clients.
  • High attention to detail.
  • Excellent verbal, written, and presentation skills
  • Qualified in relevant communication, marketing or advertising degree.
  • Experience in a Social Media Marketing role preferable but not necessary
At Ogilvy you will live the agency values and behaviours on a daily basis - Divine Discontent, Relentless Curiosity, Adaptive Connection, Pervasive Creativity and Eternal Craft.

"When people are having fun, they produce better work” - David Ogilvy, Founder

Recent Accolades:
  • APAC Effies 2020: Agency of the Year
  • APAC Effies 2020: Network of the Year
  • IPA Effectiveness Award & Specialist Award Winner 2020
  • Australian Business Awards 2018/19/20: Employer of Choice
  • Campaign Asia 2019: Creative Agency of the Year
  • Campaign Asia 2019: Best Place to Work Asia Pacific
  • Effie Awards 2012/13/16/19: Most Effective Agency Network
Please note: All applicants must have valid Australian working rights.

Ogilvy Australia is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply.