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Alexa Customer Marketing Manager

Amazon Support Services PtyLtd - Sydney, NSW

Source: uWorkin



“Alexa, what can you do?”
The Alexa International team is looking for a customer-obsessed strategic thinker to help customers discover just how Alexa can entertain, inform and assist them in their day to day lives. This role is critical to the ongoing success of Amazon’s pioneering voice product and is a unique opportunity to join the Australia/New Zealand (ANZ) Marketing team to help shape the way our users live.
You will oversee the creation of a lifecycle management framework to engage, retain and reactivate Alexa customers through our Marketing and Feature Awareness channels in ANZ. This will include diving into customer segmentation and developing a strategy to optimize performance of the traffic levers available to us.
This role will partner closely with the Amazon Echo Marketing team as well as with the local country team and domain/product teams, to develop a data-driven Feature Awareness and Customer Engagement Lifecycle strategy. You will receive regular exposure to senior stakeholders and must be comfortable influencing their thinking through your thought leadership.
You will also be a creative thinker, coming up with innovative new ways to educate customers about how to get the most out of Alexa, balancing resource required to create a new channel with clear ROI analysis.

Key responsibilities:
· Defines the local marketing strategy to optimize customer engagement and feature adoption through various marketing and on-device channels
· Devises framework to engage, retain and reactivate Alexa customers.
· Sets engagement goals based on the Feature Awareness strategy
· Designs a playbook/mechanism for product teams to utilize and request marketing support through owned Feature Awareness channels
· Collaborates with local Alexa, Echo team as well as other business areas (e.g. Audible, Amazon Music, Retail) to discover new feature awareness opportunities
· Executes campaigns in collaboration with other marketing teams
· Reports and analyses customer lifecycle performance and initiatives on a monthly and quarterly basis


· Bachelor's degree or higher in associated discipline
· 7+ years of demonstrable experience in digital marketing
· Understanding of technical aspects of email, targeting platforms, CRM and an ability to self-learn internal tools/systems
· Well versed in building and deploying marketing strategies
· Experience designing and executing rapid-fire, test-and-learn campaigns
· Demonstrated experience using hard data and metrics to measure performance and make adjustments accordingly
· Strong analytical skills including the ability to distill, synthesize, and draw conclusions on large amounts of data
· Experience communicating and presenting to senior management
· Excellent writing, presentation and communication skills
· The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem solving skills


· Bachelor degree in business, marketing or relevant field of study.
· Strong stakeholder engagement (internal and external) with the ability to influence
· Highly organized, data-driven and detail oriented.
· Thrives in a fast-paced, ambiguous environment with the ability to prioritize, pivot, problem-solve and deliver results.
· Interested in building programs and processes from the ground up and comfortable in ambiguous environments
· A strong team player – comfortable and motivated working in a collaborative environment
· Proficiency in HTML, Excel - plus the ability to learn our in-house tools and systems