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March

Brand Marketing Coordinator

TerraCycle Australia & New Zealand - Alexandria, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

About the role

Position reports to: 

Head of PR & Communication

Position objective:

Assist the Brand Marketing Associate to ideate and implement targeted and effective marketing and communication plans that result in increased participation in programs, through both sign-ups and shipments.

Main responsibilities:

  • Act as a support contact point between account managers and the broader MarComm team for assigned brands.
  • Assist the Brand Marketing Associate to develop marketing plans for brand partners, working with all team members to complete a comprehensive plan covering all MarComm activities such as PR, SM and promotions.
  • Create assigned brand edms, and regularly check welcome edms are up to date, and supply to senior marketing associate to distribute. 
  • Program launch
    • Create program webpage (both front and back end).
    • Brief graphics/create initial collateral required for programs including social media icons, web page resources, posters, and welcome and launch edms.
  • Activations/promotions/contests
    • Work with Brand Marketing Associate to devise activities to create more value for our brand partners.
    • Manage implementation (including T&Cs), tracking, and completion of all contests and promotional activations, including delivery of prizes.
  • Ensure brand marketing calendars are integrated into the overall content calendar.
  • Update Brand Partnerships dashboard each month and report on insights to inform marketing activities.

Skills and experience:

  • Qualifications in marketing or communication.
  • Demonstrated experience in developing marketing strategies that result in specific, measurable actions.
  • A working knowledge of the best way to leverage marketing tools such as social media, email campaigns, retail activations and competitions to meet business goals.
  • A creative and practical approach to building brand and program awareness.
  • Ability to think independently yet work in a close-knit team.
  • Ability to juggle many tasks simultaneously and switch priorities effortlessly.
  • Tech savvy with a good eye for design.
  • Excellent writing skills across a range of mediums. 
  • A demonstrated interest in sustainable/green business
  • High energy, positive entrepreneur and fun team player who can collaborate cross-functionally

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