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March

Sr Marketing Manager, Customer Insights

Amzn Commercial Srvcs Pty Ltd - Sydney, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

DESCRIPTION

Interested in an opportunity to move fast and make a big impact? The Amazon Australia Retail team is looking for a talented marketer to lead customer engagement initiatives. The marketing manager will champion programs from ideation and planning to execution including strategies for our content via experimentation and A/B testing via weblabs. If you are organized, analytical, detailed oriented, and can think big, this is a great role for you. In this role, you will have the opportunity to lead across channels, multiple business units and build experiences and offers customers will love and rave about, work with a cross-functional team of experts, and have the chance to learn and operate using Amazon’s cutting-edge machine-learning technologies.
This is high-impact role and the marketer will have opportunities to regularly present the program plan, results, and learning to leadership teams. As a part of Amazon's marketing teams, you will learn best practices in marketing, data analysis, marketing feature development, and machine learning.


Key Responsibilities Include:
· Build customer engagement initiatives for some of our top categories.
· Work with the head Amazon Launchpad to drive awareness of the program in Australia.
· Create strategies to optimize our content via A/B testing, execute, and report out results.
· Optimise our Homepage and Storefronts to reduce abandonment rate and increase engagement, working with tech teams to deploy automated solutions.
· Analyze performance of our content, always seeking ways to improve.

BASIC QUALIFICATIONS

· Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent work experience
· 8+ years online marketing or consulting experience
· Strong analytical skills: understand and use web metrics to gauge trends and evaluate content in an unbiased fashion.
· Experience with content testing.
· Ability to organize, plan, prioritize, and meet deadlines
· Proficient with a varied set of software and editing tools (including HTML, XML, basic to intermediate Excel, and image editing software)
· Ability to use hard data and metrics to measure the performance of online efforts, determine improvements and innovations, and to support project requests from partner teams

PREFERRED QUALIFICATIONS

· SQL knowledge
· Direct marketing experience in retail
· Mobile marketing experience
· Understanding of both online and offline marketing strategy development and data-driven channel execution
· Proven experience managing large amounts of data, including customer segments and online campaign metrics
· Ability to manage multiple competing priorities
· Excellent verbal and written communication skill

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