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Marketing Manager Customer Communications - Fixed Term Contract

Citi Australia - Sydney, NSW

Source: uWorkin


Citi, the leading global bank, has over 200 million customer accounts in more than 160 countries. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients and being compliant.

The Acquisition Strategy and Partnerships team is now on the lookout for an energetic, results focused Marketing Manager to drive local marketing communications across our existing customer base reporting directly to the Head of.

Team Mission:

The Marketing Strategy and Partnerships team is one of the four strategic pillars of focus the business has identified as part of the next stage of our evolution to build a bank of the future. This team has been created to be the hub for the planning and execution of growth initiatives for Citi Credit Cards and Personal Loans, with the rapidly increasing pipeline of new partnerships and initiatives, as well as the portfolio of existing partnerships to nurture – including airlines, loyalty base partners and aggregators/affiliates. This teams has direct execution accountability for Partnerships, existing customer communications and above the line marketing channels.

Role Remit:

Campaign Strategy:

  • Develop a cohesive, multi-channel customer centric communication approach to drive cross sell and referrals
  • Establish a Member Get Member referral program for all Citi customers, regardless of current product holdings
  • Lead the cross sell program including remarketing, multi-product bundling, enhanced application process, on boarding communications and existing portfolio initiatives
  • Work in collaboration with advanced analytics to develop: propensity modelling, trigger-based communications from web analytics, in app and online cross sell offers
  • Collaborate with Product and Portfolio teams on Acquisition offer activation/engagement strategy to maximise offer usage 

Campaign Execution:

  • Manage all acquisition campaign fulfilment irrespective of communication method
  • Implement the Member Get Member campaign and deliver against forecasted targets
  • Create engaging, result driven digital marketing campaigns for existing customers utilising digital channels including email, SMS, push notifications, data lead display and social
  • Create engaging, responsive digital marketing campaigns utilising digital channels including email, SMS, push notifications, display and social


  • Proactively share campaign success metrics, insights and future enhancements on all active campaigns
  • Develop automated reporting for Regional Sales and Acquisition Team to report on number of product holdings per customers, and referral campaigns

About you:

  • Bachelor degree in Marketing, Commerce or related discipline
  • Minimum 4 years in Marketing. Experience in Banking or Fin tech is a plus
  • Strong background in email marketing with demonstrated proficiency across Salesforce Marketing Cloud including journey builder and exact target is a must
  • Proven experience in developing & maintaining strong relationships, to drive business growth
  • Thrives in a fast paced, innovative, collaborative and commercial environment


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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