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Senior Marketing Manager

Winc Australia - Melbourne, VIC

Source: uWorkin


Our purpose is to help every Australian achieve a better work-life. We are a team working hard to have a meaningful impact on the people we work with, our suppliers and our customers and end users across a diverse range of industries.

At Winc we source, package and deliver everything a workplace needs to work across office essentials, furniture, safety equipment and complex technology solutions and we have functional teams working across the value chain to make it happen.

We are looking for a Senior Marketing Manager to join our Marketing and Communications Team! This role will lead a commercially-aligned, integrated category marketing function that is accountable for the design and execution of multi-channel category marketing campaigns, to increase share of wallet.

You Will Be Responsible For

  • Effective leadership of the Integrated Category & Strategic Initiatives Marketing Team
  • Ensure career development for the team, ensuring talent is retained and developed to meet the current and future needs of the business
  • Own the development, sign off and implementation of comprehensive marketing plans designed to grow categories and achieve business objectives
  • Lead / project manage Winc’s Integrated Marketing Steering Committee engaging stakeholders across the business to deliver campaigns according to target
  • Oversee the inhouse development of all campaign creative and multi-channel assets; oversee the tracking, reporting, and analysis of sales during/ post campaign across all platforms
  • Oversee the Winc catalogue program including print catalogues, flyers and ebooks
  • Develop and grow internal & external stakeholder relationships to ensure a collaborative approach to marketing plans

What We Look For

We are looking for candidates that have a minimum of 10 years’ experience in marketing communications/ category marketing in a B2B environment. Additionally, you will also have proven experience in designing and executing campaigns across CRM, content marketing, social media and trade media to drive proven business growth from an existing customer base.

You have a passion for marketing and people leadership, with experience in successfully navigating a matrix environment. You’ve got a proven ability to think strategically, have strong influencing skills but are also prepared to get hands on to execute campaign tactics at the same time.

At Winc, inclusiveness is highly valued. We believe we are ‘better and smarter together’ and know that a unique combination of backgrounds, perspectives and experiences in our people is a major contributor to our collective success. The only thing missing is you!

To Apply: Send your resume to the Winc People Team by selecting ‘Apply’ and following the prompts.

No Recruitment Agencies – We have this one covered!