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Marketing Analyst


Source: uWorkin


About us

Lawrence & Hanson is Australia’s most recognised electrical wholesaler. Our heritage is strong. Since 1886 we have been supplying electrical products to customers across multiple market sectors, including residential, commercial and industrial. We have a national network of over 150 branches providing quality products, backed by expert advice, technical & logistical support, and e-commerce solutions. We are part of Sonepar, a family owned business and the global leaders in electrical wholesaling.

The role 

The Marketing Analyst is responsible for maintaining the organisations customer management platform and integrity of customer data. The role will be heavily analytical providing the Marketing, Category & Sales Teams with customer data insights that identify market and customer segment opportunities for growth.

What you would do:
  • Customer Segment Strategy – understand, develop & enrich customer segments across the business
  • Develop customer lifecycle strategy through acquisition, retention and growth.
  • Provide data driven insights and growth opportunities for each customer segment
  • Identify fulfilment gaps across key product categories, as well as cross sell, upsell and margin opportunities across each category
  • Assist with the development of targeted marketing campaigns
  • Develop customer journey mapping and provide insights into company loyalty program
  • Maintain the CRM and EDM platform

Is this for me?
  • Critical thinker with strong problem-solving and research proficiencies
  • Ability to gather large amounts of data and convert it into meaningful analysis
  • Solid organizational skills and detail oriented
  • Ability to work under pressure and meet strict deadlines
  • Creative mind with superb written and verbal communication skills
  • Proficient in Microsoft Office
  • Tertiary Qualification in related field

What’s in it for you?
  • A bright future – our five-year plan focuses on people, growth and innovation
  • Career and development – we invest in our people because we know they make the difference
  • A culture of success and fun – we work hard and succeed together as a high performing team
  • Local meets global – we are part of Sonepar, a family owned business and the global leaders in electrical wholesaling
How to apply

If your experience reflects the criteria outlined above, apply now. We know it might seem daunting, but give the video cover letter a go and tell us why you're interested in our Marketing Analyst role.

Lawrence & Hanson is committed to providing a diverse and inclusive workplace environment; we encourage applications from all backgrounds, ages, genders and communities including our First Nations People.