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February

Campaign Analyst - 8 Month Role

Bankwest - Perth, WA

Marketing
Source: uWorkin

JOB DESCRIPTION

Bankwest has a rich heritage. We’re proud to be part of the fabric of Western Australia with a strong culture built on local support. We’ve always been innovative, evolving over time to look after a growing regional market and seeking out new customers. With the support of a strong partner in CBA, we share a belief in the value of our brand, our potential for growth and a big aspirational Vision.

The Customer Communications Solutions team (CCS) sits within the Data and Analytics function. The CCS team is responsible for developing and implementing communication strategies and campaigns to existing Bankwest customers that are aligned to our segments.

The CCS team drives existing customer value within segments via relevant, targeted and personalised communications. Key to reaching this vision is to create a multi-channel, automated, relevant and personalised approach to communications and leverage advanced analytics to provide truly targeted and amazing experiences throughout the customer life-cycle.

Do work that matters sitting within the Customer Communications Solutions team, the role of the Campaign Analyst is to - In collaboration with key stakeholders, develop insight driven targeting and data strategies for direct marketing and lead campaigns that optimise campaign performance across key metrics. You will design, build, implement and manage data that delivers targeted customer communications and key data points for campaigns.

Key to success will see you leverage a deep understanding of campaign performance methodology and analytics to optimise campaign performance for new and existing campaigns.

More specifically you will

  • Using IBM Campaign, design, build, implement and manage data that delivers targeted customer details and key data points for campaigns
  • ensure data programs are designed to leverage suite of data assets (i.e. customer segmentation, propensity models)
  • work within relevant constraints (including Risk Appetite) and optimise campaign performance
  • manage/support any ongoing campaigns
  • perform quality assurance checks on colleague campaigns
  • Leverage a deep understanding of campaign performance methodology, campaign reporting and analytics to optimise campaign performance for new and existing campaigns
  • Monitor and evaluate campaign performance based on provided suite of campaign reports
  • Work with campaign stakeholders to leverage past learnings in new campaign development
  • Lead continuous improvement initiatives across both operational and performance aspects
We want to hear from you if you have

  • Intellectual curiosity, attention to detail and ability to pick up technical concepts quickly
  • Experience querying relational databases and performing analytics
  • Excellent planning, organisational and time management skills and ability to handle multiple projects and meet deadlines
  • Ability to communicate effectively in writing, visually and verbally
  • Strong stakeholder management skills and ability to work effectively with a range of stakeholders to deliver great solutions
  • Results oriented as well as focused on continuous improvement
  • Ability to influence stakeholders to optimise outcomes
  • Tertiary Qualification in a quantitative or other relevant discipline
  • 3-5 years in a commercial analytics environment
If you're already part of the Commonwealth Bank Group (including Bankwest), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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Advertising End Date: 23/02/2021

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