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Workforce Digital Manager

Healthcare Australia - Melbourne, VIC

Source: uWorkin


Opportunity to drive digital marketing opertions
St. Kilda Road Location
Exciting opportunity within highly recognised organisation

The Opportunity and about the role:
To drive digital marketing operations across HCA’s recruitment function building a multi-faceted approach to attract suitable candidates to HCA. This will be achieved through growing HCA’s brand influence, awareness and attractiveness as a preferred employer and being supported by targeted communications.

Responsible for planning, designing, implementing, and monitoring HCA’s digital campaigns for recruitment across all digital networks.

Responsibilities include:
Develop annual digital strategy including, actions, goals, and detailed budget for management approval.
Develop and monitor campaign budgets.
Plan and manage HCA’s social media platforms.
Prepare accurate reports on our recruitment campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Evaluate emerging technologies and provide thought leadership and proposals for adoption, where appropriate
Develop and manage a partner relationship program to build links among influencers and thought leaders in our industry
Essential Qualifications and attributes

Bachelor’s degree in Marketing or relevant field.
A minimum of 5 years’ experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Solid understanding of HTML, CSS, and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.

About HCA:
Healthcare Australia (HCA) is Australia's largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing, community and allied sectors in all States of Australia.
HCA is proudly supporting and contracted with the Victorian Government as the Primary Healthcare Provider for Melbourne Quarantine Hotels, and the Covid-19 Vaccination Program.


We are a people-centric business with our core values driving everything we do
Work with a truly high-quality product
Close, friendly and supportive team environment
Ongoing training and support
Working for HCA will put you in a strategic position, with opportunities for career growth and development along with financial and non-financial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.

This is an opportunity to make your mark within a friendly, supportive and growing organisation. Please email your current CV and cover letter outlining your experience to lynne.tuck@healthcareaustralia.com.au

At HCA we are committed to embracing diversity and committed to providing a safe working environment.