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Digital Marketing Specialist

The Xover Agency - Baulkham Hills, NSW

Source: uWorkin



We are a fresh perspective on engaging a marketing agency. A hybrid agency of design thinkers that have a proven track record of growing companies with technology and marketing. We are an example of a successful evolution in this industry; Crossover was born as a result of a technology startup success in designing and developing new technology products for national and international enterprise groups as well as exciting Startups; a collective of people, unlike any other agency, who are constantly strategising and executing on positioning brands and technology for growth, fast.


We are looking for a Digital Specialist. Our match made in heaven will have over 3+ years of experience within Agency Land, have a proven track record of Client Success and has an unhealthy obsession with all things data and analytics.

Our person is seeking an inclusive culture driven by personal and professional growth. Sound like you? Read on! 


  • Producing campaign and implementation plans that encompass all key social media platforms – Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat
  • Producing, presenting and implementing creative social concepts both for campaign and Always On activity – including both ideating and writing copy, as well as briefing creative teams and managing timelines for more complex creative outputs required
  • Working with the wider team to produce strategic recommendations that achieve set business and marketing objectives
  • Proactively recommend creative ideas and identify opportunities to leverage based on what’s happening in culture and audience/customer insights
  • Recommend media investment and targeting strategies that optimise towards best performing content and drive greater ROI
  • Proactively spot relevant trends in culture and in the social and content space that can be directly applied to brand content and activations
  • Write and manage content calendars across all social pages, including writing all copy in the required tone of voice, sourcing all imagery/content whilst being mindful of legal compliance
  • Produce regular reporting and present to the client

SEM - 

  • Manage existing Google Ads advertising campaigns for a varied portfolio
  • Create Google Ads advertising campaigns for new clients
  • Ad copywriting
  • Co-ordinating client strategy & developing performance
  • Daily client management and campaign reviews
  • Produce regular reporting and present to the client

SEO - 

  • Develop and maintain core SEO strategies including the creation of a roadmap to reach agreed client goals and KPIs
  • Conduct SEO research/analysis and execute core SEO activity such as technical SEO optimisation, off-page SEO, content gap analysis
  • Produce regular reporting and present to the client

You might be the ideal person but you don't have all of the experience listed above. Don't stress. If you’re passionate about innovation, data, and people, we would love to hear from you.