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Field Marketing Manager (Anz)

Unmind - The Rocks, NSW

Source: uWorkin



Unmind is a workplace mental health platform. We empower organizations and employees to measurably improve their mental health. We do this by providing clinically-backed assessments, tools, training, and signposting that anyone within an organization can use to proactively improve their mental wellbeing. Our digital platform is beautifully designed, non-stigmatizing and globally scalable – helping to create healthier, happier, more human organizations around the world.

Unmind is transforming mental health in the workplace. We have developed a category-leading digital platform, raised over $15m from top-tier investors, and signed over 100+ clients globally – including the likes of Uber, Samsung, Allen & Overy, John Lewis, British Airways, and Just Eat... but we’re just getting started.

We believe that everyone has the right to a healthy mind – because we all have mental health, all of the time – and we’re striving to create a world where mental health is universally understood, nurtured, and celebrated.

The Role – Field Marketing Manager (ANZ)

In 2020 Unmind grew from a small 30 person team to a fast growing, 90 person global organisation with offices in London, Sydney and New York. We have ambitious plans to change the perception of mental health and we still need lots more people to help us achieve them.

That is why we are now looking to hire our first regional Field Marketing Manager based in Sydney. You will join a small but growing team and will lead on the design, planning and execution of our lead generation strategy which will drive our commercial growth across the ANZ region.

You will plan, execute, and report on a program of marketing activities required to support our ANZ growth targets including Online and offline events, Roundtables, Channel partnerships and Multi-touch campaigns

You will work with the wider Demand Generation function to drive new business across mid-market, enterprise and strategic level organisations who want to take a proactive and preventative approach to mental health and wellbeing in the workplace.

In this role you will

Collaborate - You will work alongside Product Marketing, Brand & Comms, and Sales Development teams to design and execute on high impact campaigns to drive marketing qualified leads focusing on the performance and optimisation of the entire campaign experience.

Deliver our message - You will work with our Brand & Comms team to develop and produce assets which will support the demand generation strategy including white-papers, blog posts, data sheets etc as well as working closely with our in house design team to bring campaigns to life, elevate our brand, and ensure consistency across chosen channels.

Network - Build strong working relationships with 3rd party event organisers, channel partners, and our digital marketing agency to identify relevant opportunities to drive brand awareness and lead generation.

Measure - You will monitor, analyse and report on the performance of campaign activities and communicate results and any plans for improvement.

Skills & Experience

We firmly believe that no-one is the finished article and that there should be learning in every role you do. So some of the role will be learning as you go, and we hope that’s exactly what you are looking for. However, some experience in the following is important for the role.

  • Experience of delivering lead generation activities and campaigns for a B2B enterprise software solution.
  • A deep-rooted passion for delivering value to customers, and a proven track record of developing campaigns that drive a measurable impact on MQLs and the Sales pipeline.
  • Capacity to plan, prioritise and deliver several projects at once — autonomous attitude (you do not require (or like) micro-management) - whilst managing the expectations of internal and external stakeholders.
  • Distinctive problem-solving, strategic and analytical capabilities, with an ability to run analysis, track metrics and optimise performance.
  • Familiarity with Hubspot, SalesLoft, digital marketing solutions, marketing automation platforms and tracking tools.
  • Excellent communication skills. Ability to create professional relationships to influence and collaborate across all levels - internally and externally.
  • Comfortable working in an environment of rapid growth, constant change, and lots of unknowns.
  • Hungry to make Unmind the global category leader of workplace mental health.

The Opportunity

At Unmind, we believe in uniting behind uniqueness. We believe our differences are what unites us as humans, and we seek out diverse opinions, beliefs, and experiences because they collectively make us stronger. We are committed to building an inclusive workplace and encourage everyone to bring their whole selves to work. However you identify, and whatever background you bring with you, we welcome you to apply for a role at Unmind.

You will be joining a strong, talented team of ~100 people who are deeply passionate about making a positive dent to the landscape of mental health worldwide. We have incredible investors, partners, clients, advocates, and ambitions... which is where you come in.

Our future success(es) will rely on the continuation of that momentum – of which our ability to find, attract, and retain exceptional people (whilst retaining our strong culture and values) will be paramount.


  • Great colleagues (personally and professionally)
  • Competitive salary
  • Personal budgets for L&D and wellbeing initiatives
  • Choose your own equipment and setup
  • 25 days annual leave plus your birthday day off
  • Gender-neutral parental leave policy (inc. adoption)
  • Regular company socials and activities
  • Optional team walks, runs, tennis, yoga, and mindfulness sessions
  • Office perks (free on-site gym, rooftop seating, community events)
  • Culture of continuous learning
  • Dog-friendly workplace