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Product Marketing Specialist

Foundr Magazine - South Yarra, VIC

Source: uWorkin


Do you love digital marketing and entrepreneurship?
Foundr is looking for a Growth Marketer to help us launch and re-launch new and existing products, and look after a small portfolio of course funnels that you will take full ownership over to grow.

This is an extremely exciting role for an ambitious marketer who is ready to learn, grow and build out an epic career. Join us as we continue to scale the brand into a household name and global leader in entrepreneurship.

As part of Foundr’s core marketing team, you will be spearheading the execution and optimization of our product launches alongside our Marketing Team Leads and Project Manager.

A ‘hands on’ role, you will have the opportunity to project manage multiple projects concurrently, work cross functionally with designers, copywriters, engineers and video production teams to ship marketing assets and own the outcome of launches and new products. You’ll also be responsible to optimize the performance of launches based on fact-based analyses in order to deliver fundamental long-term impact.

Chances like this rarely come around, so if you are passionate, hungry and want to join a team of high-performers... this is for you.

But please don't think that hitting apply and shooting us a boring copy + paste cover letter will do the job here.

We want to work with people who are excited about this role and the chance to work at Foundr's global team based in the Melboure HQ.

Interested? Let's get into the details.


  • Based in Melbourne or able to work from the Melbourne HQ (NB: We aren't able to relocate people for this role)
  • At least 2+ years in some sort of digital marketing role or equivalent
  • Broadly understand digital marketing and it's key concepts
  • Love digital marketing, learning and up-skilling
  • Naturally organised
  • Current or previous experience in marketing online courses, subscriptions, DTC products will be of advantage.
  • Exceptional drive and commitment striving for excellence.
  • High level of adaptability to a frequently changing professional and social working environment

Bonus Points

  • Any kind of Digital Marketing Certification (eg. DM, Hubspot etc)
  • Have worked in fast paced environment (Agency, startup, or own business)
  • Awesome stakeholder experience
  • Direct response copy experience/understanding
  • Funnel experience

In this role, you will need:

  • To be able to conduct in-depth market research and develop customer avatars.
  • Excellent project management skills / ability to manage multiple complex projects concurrently while meeting deadlines without compromising quality.
  • To be structured, organised, and attentive to details, yet flexible and able to translate high-level strategy into detailed tasks to be worked on.
  • The ability to work cross functionally with the copywriting team, technology team, media buying team, designers, and etc to ship new marketing assets.
  • Intermediate to advanced understanding of direct response marketing, or have the ability to conceptualize new marketing ideas that can drive tangible revenue.
  • To understand the mechanics of acquiring new leads from different channels like Facebook, Youtube, Google, Instagram and etc while converting them into sales.
  • To understand copywriting, have excellent verbal and written communication skills in English.
  • Data-driven and have the ability to translate complex analysis into simple-to-understand and actionable insights.
  • Superior problem-solving skills and ability to work well under pressure in a demanding environment.
  • Exceptional drive and commitment striving for excellence.
  • High level of adaptability to a frequently changing professional and social working environment.
  • To report on launch performance and tracking against benchmarks
  • Be able to optimize and refining launch processes so each new funnel deployment runs smoother and performance gets better and better
  • Create and maintain playbook of launch funnels that Foundr can deploy
  • Work with product creation and launch team to provide input on avatar, offer and assets required for launches.
  • Looking at all channels and ensuring we’re best leveraging all of our paid and organic channels to drive traffic for launches
  • Work with the video team to create top class video assets, from strategizing video content, shooting, post-productions (cutting & editing) to launching a course.

And yes... before you ask, we will provide training along the way, so being a fast-learner and curious is a must.


  • Extensive Training & Support - One of our key values is “always be learning” and we take training very seriously. You’ll get access to cutting-edge training with a generous training budget, support from your fellow peers who are constantly leveling up, and be surrounded by extremely successful entrepreneurs who we interview or who are Foundr instructors. You’ll get the environment and knowledge needed to perform at your absolute highest level.
  • Driven A-Player Team - Daily you’ll be surrounded by some of the most “switched on” people you’ve ever met. There’s a reason we’re one of the fastest growing online media companies and that’s because our team is full of serious weapons (who actually walk the walk).
  • Amazing Growth Opportunities - At Foundr there’s no real ceiling to where you can go, what you can do, and what you can earn. As we grow, so too do the opportunities.
  • Get Your Work Seen By Millions - Our content is consumed by millions of founders of every single week. The projects and things you work on will be directly contributing to shaping the future generation of entrepreneurs - Maybe even the next Elon Musk that will drive humanity forward
  • Work Hard, Play Harder - We have yearly off-sites in an exotic location around the world, work sponsored lunches and drinks every Friday and monthly team outings where we go out and celebrate the wins.

Join Our Team of Game-Changers:

Please take a few minutes to read through our company values and see if they align with yours.

Next Steps:

Please complete the online application here on this online portal. If you're just spamming out CVs, please don't include us... but if you are serious about joining an exciting, high-performance team - we would love to hear from you.

We will be scheduling 2x days of video interviews asap. If you are successful in your online application, we will contact you to request a round 1 video chat.

Please note:
Only successful candidates will be contacted. (Unfortunately we receive more applications and enquiries than we can manage).

Thank you for your time and interest. We appreciate it and hope to work with YOU soon!