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Social Media & Content Specialist

Baskin Robbins - East Brisbane, QLD

Source: uWorkin


Social Media & Content Specialist

About Us:
Imagine a place where all day long people talk about ice cream, eat ice cream and even dream ice cream. That’s us. That’s Baskin-Robbins. We’ve shared a passion for ice cream, innovation and fun since 1945 and today are continuing on our journey to be Australia’s favourite ice cream brand. We’re a creatively obsessed collective of brand enthusiasts, foodies and QSR professionals looking for passionate people to join our mission to ‘live life flavourfully’’.
Purpose of the Role:
The Social Media & Content Specialist will be responsible for the development and implementation of social media strategy & campaign activity for the Baskin-Robbins brand, leading content creation and overseeing community management & engagement across all BR social platforms.KEY JOB RESPONSIBILITIES
Content Strategy:

Developing social media strategy for the Baskin-Robbins brand
Executing the social media strategy and managing the social media channels
Managing the written and visual content for the company's social media sites
Reporting and measuring engagement across social media channels in order to assess the effectiveness and impact of our social media strategy
Co-ordinating the production and scheduling of social media and online content across our various platforms
Up-to-date knowledge with the best practices and trends on social media to identify opportunities

Community Management:

Daily community management of across BR channels including guest feedback and correspondence with relevant departments
Management of social advertising budget and optimization including audience targeting and content success testing
Scheduling and publishing of posts across Facebook, Instagram, Snapchat and TikTok
Development of month content calendars featuring a mix of posts including competitions, promotions, UGC, franchise partner content and product news
Collaborate with complimentary businesses to enrich social content offering
Monthly reporting to inform future content and strategies
Management of Instagram follower growth tool – Kicksta
Monthly content creation – Photography and video
Franchise Partner acquisition social media advertising campaigns and specific campaigns including new store openings
Product development and mood board composition for on trend dessert products and cake designs.
Franchise partner social media advice and support
Management of franchise pages / Admin rights
Create social strategy and implementation for potential VR brands across channels including content creations

Social Influencer:

Implementation of influencer management system
Manage social listening subscription (Sprout) and campaign implementation
Instagram influencer campaign management via TRIBE
Management and development of BR Ambassador program
Manage high profile influencer outreach and relationships on campaign basis

Digital Projects:

Support content and acquisition strategy for BR Delivery channel
Oversee acquisition growth in Club 31 and BR Rewards app loyalty program
Support with online cake strategy and influencer outreach
Assist with website updates and OLO implementation
Management of Google Business Pages across the BR network including review management and response
Undertake digital projects as required.


Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
Regularly plan and review teamwork, acknowledge progress and celebrate success with team and individuals.
Facilitate empowerment of people, coach employees on increasing their performance and efficiency and increasing operating efficiency and margins

Qualifications/ Skills requirements

Tertiary qualification in Communications, Marketing or a closely-related field; 3+ years’ experience in social media management
Hands-on direct social media management experience
Demonstrated experience in content creation and social media strategy with the ability to lead this specialised channel on behalf of the brand
Ideal candidate is currently working as Social Media Manager or have worked as Social Media Manager in the past
Influencer outreach management
Exceptional multi-tasking skills
Strong problem solving skills
Strong analytical, communication, project management and presentation skills
Commercial experience in Retail or Food & Beverage industry is desirable