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Lifecycle Marketing Manager, Digital Media Business, Apac

Adobe - Sydney, NSW

Source: uWorkin


Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity

In this highly visible role, you’ll focus on creating innovative lifecycle marketing programs that translate business goals into engaging customer experiences with an analytic, data mindset. Your challenge is to lead in planning, building and execution of a scalable, predictable and repeatable programs that achieve targets while improving retention. You’ll be accountable for marketing channels including email, in-product surfaces, and push notifications. In addition, you will collaborate on broader cross-functional campaigns and experiments with Growth Marketing, Product Marketing, Campaign Marketing, Go to Market Business Unit, Display, Search, and Web teams.

What you'll do

  • Turn business goals and priorities into quarterly and annual marketing plans, gaining consensus across the organization
  • Build positive relationships and interact with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Establish a framework that prioritizes Lifecycle initiatives by business impact and scalability
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
  • Lead email and in-product strategy, calendaring, execution and measurement
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives, partnering with analytics team on ad-hoc analysis and deep dives
  • Build out new initiatives at scale that drive incremental ARR and MAU while improving relevancy through experimentation and personalization
  • Intermediate to advanced personalization and email marketing experience, with the ability to learn new technologies, products, or systems quickly
  • Advanced analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
  • Ability to thrive in a fast paced environment while prioritizing tasks and meeting deadlines with minimal oversight
  • Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency

What you'll need to succeed

  • 7+ year's experience, MBA or BA/BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
  • Extensive experience in email or performance marketing with an emphasis on personalization and experimentation