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Product Marketing Manager

Square - Melbourne, VIC

Source: uWorkin


Company Description

Our mission is simple: we want to help people everywhere start, run and grow a business. We’re a fast-moving global fintech company building the tools entrepreneurs need to simplify and streamline their business. Square’s powerful ecosystem of tools includes everything from accepting card payments and invoicing to e-commerce, data reporting, loyalty programs and managing inventory, locations or customers.

Now supporting millions of businesses worldwide, Square is recognised as a leader in innovation, rated in the top 10 of Fast Company’s 2019 World’s Most Innovative Companies list. As we continue to expand globally, we are looking to drive that innovation further by scaling our smart, dedicated and passionate workforce in new markets. Square was founded in 2009 by Jack Dorsey and Jim McKelvey and is headquartered in San Francisco, with offices now operating across the United States, Canada, Japan, the UK, Ireland and Australia.

Job Description

The Product Marketing team at Square ensures that the right customers are getting the right message through the right channels, and represents the customer's voice in product strategy decisions. As the first Australia-based PMM for the financial services team, you'll champion the voice of the customer when developing and marketing our products - identifying which customer segments Square Australia can serve, understanding these sellers' needs, and using these insights to influence Square's product roadmap. You'll have understanding of product strategy, branding, full-funnel integrated marketing strategy and sales enablement, and a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Central Marketing, Communications, and Sales globally and in Australia to lead marketing for our financial services products in Australia. You will report to a Product Marketing Lead in San Francisco, and can be based anywhere on the east coast of Australia and work from home, or our Melbourne office.

You Will

  • Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers
  • Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage), and develop solutions to meet those needs
  • Ensure that the voice of the customer is always represented in every customer product and marketing experience
  • Work with global product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritise efforts and share insights on the Australian market
  • Review competitive offerings and promote ongoing differentiation in our marketing and products
  • Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
  • Partner with Sales, Account Management, and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
  • Work with designers and copywriters to develop compelling and unique marketing collateral across channels
  • Ensure product releases are launched with appropriate localisation and messaging for Australia


You have:
  • A BA/BS degree or equivalent practical experience
  • Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions in the Australian market
  • Experience designing go-to-market strategies for product launches, and conducting customer insights research
  • Background in B2C marketing, with experience delivering growth in consumer tech or small to medium business tech
  • Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/ earned channels
  • Passion for Square and desire to help Square Sellers in Australia succeed

Even Better
  • MBA
  • Experience in fintech, financial services, and marketing to small businesses a plus
  • Experience using data visualisation tools (ie. Looker), CMS (ie. Contentful) and Google Analytics and Search Console

Additional Information

At Square, our purpose is to empower – within and outside of our walls. In order to build the best tools for the businesses and customers we support all over the world, we have to start at home with a workforce as diverse and empowered as our sellers. To this end, we take great care to evaluate all employees and job applicants equally, based on merit, competence, and qualifications. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)squareup.com. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.


At Square, we want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources