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Senior Marketing Manager

Randstad Australia - Sydney, NSW

Source: uWorkin


Your New Company

Innovators, and have been at it for more than three decades. They don't stand still. As the world evolves, so do they – inventing new solutions to solve important problems, perfecting those solutions and delighting customers. In short: Powering prosperity around the world. The breadth and depth of these customer-driven innovations mean limitless opportunities for you to turn your ingenious ideas into reality.

Your new role

You will be joining global team as a Web Development and SEO lead to delight small businesses & accountants to drive growth across 150+ countries. Reporting into the Head of Sales and Marketing, you will be responible for the following;

Key Duties

  • Owns all ROW SEO & content marketing with key success metrics being GNS (gross new subscribers), revenue, conversion and CPA.
  • Own channel planning and forecasting on a yearly, quarterly and monthly basis, including managing budgets to ensure efficient CPA.
  • Strategic thinking - developing 1 & 3 yr plans for SEO & Content marketing with focus on growth and expansion.
  • Collaborate with External vendors/Agency partners to drive goals and focus towards driving efficiency.
  • Lead the prioritisation, development and implementation of new content & content changes within our Content Management System.
  • Develop digital marketing strategy covering SEO, Content marketing to drive customer growth & revenue.
  • Work closely with Paid Media, Social and internal & external Design teams to improve our Owned and Earned presence.
  • Ensure CMS and other web tools meet local needs while driving alignment with international and corporate teams
  • Plan, develop and implement our SEO strategy with focus on Mobile web/App.
  • Strong focus on technical SEO, on-page website SEO optimization to drive organic traffic and ROI maximization
  • Direct and coordinate content teams for content requirements (QRC) & off-page search engine optimization tasks like link-building, forum commenting, etc.
  • Ensure that all web pages have required tracking and SEO elements working closely with the Web Analytics and SEO teams.
  • Define and drive rapid testing plans for continuous site optimization and usability improvements, including reporting results, learning's & next step.
  • Collaborate with central & global teams to build world-class practices in Web Development and SEO.
  • Evaluate content copy and creative execution and provides constructive feedback to agencies.
  • Use learning tools effectively to support decision making, e.g., A / B testing and experimentation.
  • Build and develop a high performing team that is engaged and motivated to deliver excellent business results across the entire organization.
  • Exhibit a passion for innovation, as well as tenacity for owning the end-to-end customer experience, collaborating across multiple functions and driving business results for both the short and long term.

Your Skills And Experience
  • +7 years Digital Marketing experience within SaaS/ Fintech Industry.
  • Outstanding team player with a client partnership mindset to interact effectively with technical and non-technical colleagues and agency partners.
  • Customer-focused - tenacious about understanding customer behaviours, and passionate about delighting customers at every touch point.
  • An understanding of UX concepts and ability to work with designers to create engaging pages.
  • Experience with user testing and A/B testing, visual and interaction design experience a plus.
  • Experience using web analytics tools (esp. Adobe site catalyst) to identify improvement areas and to measure test results.
  • Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.
  • Effective communicator at all levels in the organization, including executives.
  • Experience of working in a fast paced environment focused on growth.
  • Prior work experience in African & Asian markets will be an added bonus.

Your Benefits
  • Work/life balance- We encourage and support flexibility.
  • Great culture- Our close-knit team is fun and friendly with social events from time to time.
  • Location- Head office is located in Sydney CBD.
  • Innovative company- Take pride in joining a Global SaaS Organisation.
Your next step

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to brendan.burke@randstad.com.au or call me now on 0431564388 to discuss your next role.

If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.